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تسجيل مستخدم جديدEvaluation Of the Exterior Green Marketing Mix Adoption in JOUD Company for Food Industry (A case study)
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This study aimed to evaluate JOUD Company for Food Industry adoption of elements of exterior green marketing mix. The researcher relied on the case study method, the researcher studied validity depending content validity and compatibility validity, the researcher relied on Alpha Cronbach scale to measure the reliability of study tool, and distributed a questionnaire to JOUD company managers, and interviewed most of them during the field study. The main conclusion is there was a partial adoption of the exterior green marketing mix in JOUD Company for Food Industry. The main recommendations were: there is a need for focus on green customer sand more work to raise environmental awareness in the community. Which contributes to competitiveness strength of the company in the future.
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