اشترك بالحزمة الذهبية واحصل على وصول غير محدود شمرا أكاديميا
تسجيل مستخدم جديدMarketing knowledge role in creative orientation Field study in the General Company for Bottling Water (Boukein)
1017
0 0
0.0
(
0
)
تمت اﻹضافة من قبل
امانة التحرير مجلة جامعة تشرين
اسأل ChatGPT حول البحث
The objective of this study is to determine the role of marketing knowledge in achieving creativity direction at the General Company for Bottling Water (Boukein). This was done by using the descriptive statistical method. A questionnaire was designed with a set of questions related to the studied research variables that were directed to a sample of employees in the studied company. Then, the data was analyzed using the SPSS program. Finally, the study concluded a set of important results, including: - There is a statistically significant effect of the marketing information system on the creative approach at General Company for Bottling Water (Boukein). - There is a significant impact of the management of marketing knowledge on the creative approach at the General Company for Bottling Water (Boukein). - There is a statistically significant impact of customer involvement to create knowledge on the creative approach at the General Company for Bottling Water (Boukein). The researcher also presented a set of suggestions and recommendations that are expected to help the company's employees develop the ways of working at the company. So, the company can have a leading creative center by establishing its marketing efficiency in the Syrian market.
No English abstract
مراجعة الذكاء الصنعي:
ملخص البحث
تهدف هذه الدراسة إلى تحديد دور المعرفة التسويقية في تحقيق التوجه نحو الإبداع في الشركة العامة لتعبئة المياه (بقين). تم استخدام المنهج الوصفي الإحصائي وتصميم استبيان موجه لعينة من العاملين في الشركة. أظهرت النتائج وجود تأثير ذو دلالة إحصائية لنظام المعلومات التسويقية، إدارة المعرفة التسويقية، وإشراك الزبون في خلق المعرفة على التوجه الإبداعي للشركة. قدمت الباحثة مجموعة من التوصيات لتحسين الأداء الإبداعي للشركة من خلال تعزيز المعرفة التسويقية وتبني تقنيات حديثة في جمع وتحليل المعلومات.
قراءة نقدية
تعد هذه الدراسة خطوة مهمة في فهم دور المعرفة التسويقية في تحقيق التوجه الإبداعي. ومع ذلك، يمكن الإشارة إلى بعض النقاط التي قد تحتاج إلى تحسين. أولاً، العينة المستخدمة في الدراسة كانت محدودة وقد لا تعكس بشكل كامل واقع الشركة. ثانياً، كان من الممكن توسيع نطاق الدراسة ليشمل شركات أخرى في نفس القطاع للحصول على نتائج أكثر شمولية. ثالثاً، كان من الممكن استخدام أدوات تحليلية أكثر تنوعاً لتعزيز دقة النتائج. على الرغم من هذه النقاط، فإن الدراسة تقدم إسهاماً قيماً في مجال إدارة المعرفة التسويقية.
أسئلة حول البحث
-
ما هو الهدف الرئيسي من الدراسة؟
الهدف الرئيسي من الدراسة هو تحديد دور المعرفة التسويقية في تحقيق التوجه نحو الإبداع في الشركة العامة لتعبئة المياه (بقين).
-
ما هي المنهجية المستخدمة في الدراسة؟
استخدمت الدراسة المنهج الوصفي الإحصائي وتصميم استبيان موجه لعينة من العاملين في الشركة، وتم تحليل البيانات باستخدام برنامج SPSS.
-
ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟
توصلت الدراسة إلى وجود تأثير ذو دلالة إحصائية لنظام المعلومات التسويقية، إدارة المعرفة التسويقية، وإشراك الزبون في خلق المعرفة على التوجه الإبداعي للشركة.
-
ما هي التوصيات التي قدمتها الباحثة لتحسين الأداء الإبداعي للشركة؟
قدمت الباحثة توصيات لتحسين الأداء الإبداعي للشركة من خلال تعزيز المعرفة التسويقية، تبني تقنيات حديثة في جمع وتحليل المعلومات، وإشراك الزبائن في عملية خلق المعرفة.
المراجع المستخدمة
ﻻ يوجد مراجع
قيم البحث
اقرأ أيضاً
This study aims to determine the role of elements of sustainable marketing mix in achieving marketing efficiency in General Company for Metallurgical Industries (Barada).
This was done using the descriptive approach. A questionnaire consisting of a
set of questions related to the studied research variables and distributed to a sample of workers in General Company for Metallurgical Industries (BARDA). The data were analyzed using the SPSS program. And the study reached a number of results.
1- There is a statistically significant relationship between the sustainable product and achieving marketing efficiency in General Company for Metallurgical Industries (Barada).
2- There is a statistically significant relation between sustainable pricing and marketing efficiency in the General Company for Metallurgical Industries (Barada).
3 - There is a statistically significant relationship between the sustainable distribution and marketing efficiency in the General Company for Metallurgical Industries (Barada).
4- There is a statistically significant relationship between the sustainable promotion and marketing efficiency in the General Company for Metallurgical Industries (Barada).
The researcher also presented a set of proposals and recommendations that are expected to help the company's employees develop the working means in the company to reach a competitive position by establishing its marketing efficiency in the Syrian market.
The research studies the current state and policy of the Joud company as an example of the resultant impact of the food industry adopting for social responsibility in marketing: packaging, physical distribution, promotion and dealing with the case of
concession. The research adopts the descriptive method and develops a questionnaire for collecting the preliminary data comprising the research samples. This questionnaire has been handed to be filled by a staff of (123) employees with responsibilities covering marketing, distribution, promotion and packaging. The fully answered questionnaires count to 118 leading to a response rate of (95.93%). The most important search results are represented in: 1- Joud company for food industries adopt the social responsibility in marketing related to packaging with a high degree and with a relativity importance reached (78.384%). 2- Joud company for food industries adopt the social responsibility in distribution related to packaging with a high degree and with a relativity importance reached (77.288%). 3- Joud company for food industries adopt the social responsibility in promotion related to packaging with a high degree and with a relativity importance reached (69.152%). 4- Joud company for food industries adopt the social responsibility in dealing with the case of concession related to packaging with a high degree and with a relativity importance reached (77.458)%.
This research aims to get an idea about the situation of using the marketing strategies in Al-Kamal Co. for Agricultural Industries and its contribution in developing the level of its performance and increasing its market share. To achieve the resear
ch objectives, questionnaire was devised and applied on a sample of the workers in the company. The research concluded the following results:
1- Al-Kamal Co. for Agricultural Industries tends to use strategies of uniqueness and promotion more than its aim to use strategy of concentration and distribution.
2- There are statistically significant differences between the marketing strategies (uniqueness, promotion and distribution) that are applied in the company and developing the level of its performance and increase its market share.
3- There are no statistically significant differences between the marketing strategies (concentration and distribution) that are applied in the company and developing the level of its performance and increase its market share.
This study focuses on the role of the marketing Information system in preparation the competitive strategies in Syrian public banks. This study deals the marketing Information system and its resources and kinds, in addition to the definition of compe
titive strategies. The researcher has act appraisement the following competitive strategies in studied banks, and known marketing Information system and his role in formulation competitive strategies. the competitive strategies when applying this system. The researcher through personal interviews and giving out questionnaire too the employees and customers arrived many results which is the existence positive effect of marketing Information system on competitive strategies. In addition, there a big importance for application marketing Information system in suitable and effective form for preparation and formulation the suitable competitive strategy.
The research aims to identify the role of Relationship Marketing in enhancing the competitive advantage of insurance companies, through the study of the relationship between the dimensions of marketing relations, represented by: trust, interaction, c
ommitment, communication, loyalty, and strengthen competitive advantage. Adopted Find descriptive approach, which included the research community customers who reviewed the insurance companies in Latakia province during the period of application of research, amounting to three months, with the researcher during this period distributed (185) to identify customers at random, so as to explore their views on the role of Relationship Marketing in promoting competitive advantage in the insurance companies that deal with it, and was restored (173) to identify complete and valid for statistical analysis, and response rate (93.51%). Based on simple regression analysis and show the relationship between the two variables Search reach and there is a significant moral positive correlation between each dimension of marketing dimensions of relations, and enhance the competitive advantage of companies in the study, since the marketing performance of good companies under study been able to keep existing customers, and the acquisition of new customers, and to achieve growth rates in transactions with these customers by building relationships with them based achieve satisfaction and provide goods and services of great value.
الأسئلة المقترحة
سجل دخول لتتمكن من نشر تعليقات
التعليقات
جاري جلب التعليقات
سجل دخول لتتمكن من متابعة معايير البحث التي قمت باختيارها
