Social information is particularly prominent in digital settings where the design of platforms can more easily give real-time information about the behaviour of peers and reference groups and thereby stimulate political activity. Changes to these pla
tforms can generate natural experiments allowing an assessment of the impact of changes in social information and design on participation. This paper investigates the impact of the introduction of trending information on the homepage of the UK government petitions platform. Using interrupted time series and a regression discontinuity design, we find that the introduction of the trending feature had no statistically significant effect on the overall number of signatures per day, but that the distribution of signatures across petitions changes: the most popular petitions gain even more signatures at the expense of those with less signatories. We find significant differences between petitions trending at different ranks, even after controlling for each petitions individual growth prior to trending. The findings suggest a non-negligible group of individuals visit the homepage of the site looking for petitions to sign and therefore see the list of trending petitions, and a significant proportion of this group responds to the social information that it provides. These findings contribute to our understanding of how social information, and the form in which it is presented, affects individual political behaviour in digital settings.
This paper maps the national UK web presence on the basis of an analysis of the .uk domain from 1996 to 2010. It reviews previous attempts to use web archives to understand national web domains and describes the dataset. Next, it presents an analysis
of the .uk domain, including the overall number of links in the archive and changes in the link density of different second-level domains over time. We then explore changes over time within a particular second-level domain, the academic subdomain .ac.uk, and compare linking practices with variables, including institutional affiliation, league table ranking, and geographic location. We do not detect institutional affiliation affecting linking practices and find only partial evidence of league table ranking affecting network centrality, but find a clear inverse relationship between the density of links and the geographical distance between universities. This echoes prior findings regarding offline academic activity, which allows us to argue that real-world factors like geography continue to shape academic relationships even in the Internet age. We conclude with directions for future uses of web archive resources in this emerging area of research.
Contemporary collective action, much of which involves social media and other Internet-based platforms, leaves a digital imprint which may be harvested to better understand the dynamics of mobilization. Petition signing is an example of collective ac
tion which has gained in popularity with rising use of social media and provides such data for the whole population of petition signatories for a given platform. This paper tracks the growth curves of all 20,000 petitions to the UK government over 18 months, analyzing the rate of growth and outreach mechanism. Previous research has suggested the importance of the first day to the ultimate success of a petition, but has not examined early growth within that day, made possible here through hourly resolution in the data. The analysis shows that the vast majority of petitions do not achieve any measure of success; over 99 percent fail to get the 10,000 signatures required for an official response and only 0.1 percent attain the 100,000 required for a parliamentary debate. We analyze the data through a multiplicative process model framework to explain the heterogeneous growth of signatures at the population level. We define and measure an average outreach factor for petitions and show that it decays very fast (reducing to 0.1% after 10 hours). After 24 hours, a petitions fate is virtually set. The findings seem to challenge conventional analyses of collective action from economics and political science, where the production function has been assumed to follow an S-shaped curve.
Now that so much of collective action takes place online, web-generated data can further understanding of the mechanics of Internet-based mobilisation. This trace data offers social science researchers the potential for new forms of analysis, using r
eal-time transactional data based on entire populations, rather than sample-based surveys of what people think they did or might do. This paper uses a `big data approach to track the growth of over 8,000 petitions to the UK Government on the No. 10 Downing Street website for two years, analysing the rate of growth per day and testing the hypothesis that the distribution of daily change will be leptokurtic (rather than normal) as previous research on agenda setting would suggest. This hypothesis is confirmed, suggesting that Internet-based mobilisation is characterized by tipping points (or punctuated equilibria) and explaining some of the volatility in online collective action. We find also that most successful petitions grow quickly and that the number of signatures a petition receives on its first day is a significant factor in explaining the overall number of signatures a petition receives during its lifetime. These findings have implications for the strategies of those initiating petitions and the design of web sites with the aim of maximising citizen engagement with policy issues.
