We report on the observation of magnetic dipole allowed transitions in the well-characterized $A,^2Sigma^+ - X,^2Pi$ band system of the OH radical. A Stark decelerator in combination with microwave Rabi spectroscopy is used to control the populations
in selected hyperfine levels of both $Lambda$-doublet components of the $X,^2Pi_{3/2},v=0,J=3/2$ ground state. Theoretical calculations presented in this paper predict that the magnetic dipole transitions in the $ u=1 leftarrow u=0$ band are weaker than the electric dipole transitions by a factor of $2.58times 10^3$ only, i.e., much less than commonly believed. Our experimental data confirm this prediction.
