We define the holomorphic Fourier transform of holomorphic functions on complex reductive groups, prove some properties like the Fourier inversion formula, and give some applications. The definition of the holomorphic Fourier transform makes use of t
he notion of $K$-admissible measures. We prove that $K$-admissible measures are abundant, and the definition of holomorphic Fourier transform is independent of the choice of $K$-admissible measures.
