We discuss the effective theory appropriate for studying soft leptogenesis at temperatures T>10^7 GeV. In this regime, the main source of the B-L asymmetry is the CP asymmetry of a new anomalous R-charge that couple to generalized anomalous electrowe
ak processes. Baryogenesis thus occurs mainly through R-genesis, and with an efficiency that can be up to two orders of magnitude larger than in usual estimates. Contrary to common belief, a sizeable baryon asymmetry is generated also when thermal corrections to the CP asymmetries in sneutrino decays are neglected which, in soft leptogenesis, implyes vanishing lepton-flavour CP asymmetries. We present general Boltzmann equations for soft leptogenesis that are valid in all temperature regimes.
We consider a SU(5) x U(1)_F GUT-flavor model in which the number of effects that determine the charged fermions Yukawa matrices is much larger than the number of observables, resulting in a hierarchical fermion spectrum with no particular regulariti
es. The GUT-flavor symmetry is broken by flavons in the adjoint of SU(5), realizing a variant of the Froggatt-Nielsen mechanism that gives rise to a large number of effective operators. By assuming a common mass for the heavy fields and universality of the fundamental Yukawa couplings, we reduce the number of free parameters to one. The observed fermion mass spectrum is reproduced thanks to selection rules that discriminate among various contributions. Bottom-tau Yukawa unification is preserved at leading order, but there is no unification for the first two families. Interestingly, U(1)_F charges alone do not determine the hierarchy, and can only give upper bounds on the parametric suppression of the Yukawa operators.
