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Human behaviors are often driven by human interests. Despite intense recent efforts in exploring the dynamics of human behaviors, little is known about human-interest dynamics, partly due to the extreme difficulty in accessing the human mind from obs ervations. However, the availability of large-scale data, such as those from e-commerce and smart-phone communications, makes it possible to probe into and quantify the dynamics of human interest. Using three prototypical big data sets, we investigate the scaling behaviors associated with human-interest dynamics. In particular, from the data sets we uncover power-law scaling associated with the three basic quantities: (1) the length of continuous interest, (2) the return time of visiting certain interest, and (3) interest ranking and transition. We argue that there are three basic ingredients underlying human-interest dynamics: preferential return to previously visited interests, inertial effect, and exploration of new interests. We develop a biased random-walk model, incorporating the three ingredients, to account for the observed power-law scaling relations. Our study represents the first attempt to understand the dynamical processes underlying human interest, which has significant applications in science and engineering, commerce, as well as defense, in terms of specific tasks such as recommendation and human-behavior prediction.
Keywords in scientific articles have found their significance in information filtering and classification. In this article, we empirically investigated statistical characteristics and evolutionary properties of keywords in a very famous journal, name ly Proceedings of the National Academy of Science of the United States of America (PNAS), including frequency distribution, temporal scaling behavior, and decay factor. The empirical results indicate that the keyword frequency in PNAS approximately follows a Zipfs law with exponent 0.86. In addition, there is a power-low correlation between the cumulative number of distinct keywords and the cumulative number of keyword occurrences. Extensive empirical analysis on some other journals data is also presented, with decaying trends of most popular keywords being monitored. Interestingly, top journals from various subjects share very similar decaying tendency, while the journals of low impact factors exhibit completely different behavior. Those empirical characters may shed some light on the in-depth understanding of semantic evolutionary behaviors. In addition, the analysis of keyword-based system is helpful for the design of corresponding recommender systems.
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