The LHC with its unprecedented energy offers unique opportunities for groundbreaking measurements in p+p, p+A and A+A collisions even beyond the baseline experimental designs. ALICE is setting up a program of detector upgrades, which could to a large
extent be installed in the LHC shutdown planned for 2017/18, to address the new scientific challenges. We will discuss examples of the scientific frontiers and will present the corresponding upgrade projects under study for the ALICE experiment.
