Accelerating consensus on co-evolving networks: the effect of committed individuals

Social networks are not static but rather constantly evolve in time. One of the elements thought to drive the evolution of social network structure is homophily - the need for individuals to connect with others who are similar to them. In this paper, we study how the spread of a new opinion, idea, or behavior on such a homophily-driven social network is affected by the changing network structure. In particular, using simulations, we study a variant of the Axelrod model on a network with a homophilic rewiring rule imposed. First, we find that the presence of homophilic rewiring within the network, in general, impedes the reaching of consensus in opinion, as the time to reach consensus diverges exponentially with network size $N$. We then investigate whether the introduction of committed individuals who are rigid in their opinion on a particular issue, can speed up the convergence to consensus on that issue. We demonstrate that as committed agents are added, beyond a critical value of the committed fraction, the consensus time growth becomes logarithmic in network size $N$. Furthermore, we show that slight changes in the interaction rule can produce strikingly different results in the scaling behavior of $T_c$. However, the benefit gained by introducing committed agents is qualitatively preserved across all the interaction rules we consider.

Social consensus through the influence of committed minorities

We show how the prevailing majority opinion in a population can be rapidly reversed by a small fraction p of randomly distributed committed agents who consistently proselytize the opposing opinion and are immune to influence. Specifically, we show that when the committed fraction grows beyond a critical value p_c approx 10%, there is a dramatic decrease in the time, T_c, taken for the entire population to adopt the committed opinion. In particular, for complete graphs we show that when p < p_c, T_c sim exp(alpha(p)N), while for p > p_c, T_c sim ln N. We conclude with simulation results for ErdH{o}s-Renyi random graphs and scale-free networks which show qualitatively similar behavior.