[Abridged] We have been exploring a spectroscopic unification for all known types of broad line emitting AGN. The 4D Eigenvector 1 (4DE1) parameter space shows promise as a unification capable of organizing quasar diversity on a sequence primarily go
verned by Eddington ratio. This paper considers the role of CIV 1549 measures with special emphasis on the CIV 1549 line shift as a principal 4DE1 diagnostic. We use HST archival spectra for 130 sources with S/N high enough to permit reliable CIV 1549 broad component (BC) measures. We find a CIV 1549 BC profile blueshift that is strongly concentrated among (largely radio-quiet: RQ) sources with FWHM(H beta BC) < 4000 km/s (which we call Population A). Narrow line Seyfert 1 (NLSy1, with FWHM H beta < 2000 km/s) sources belong to this population but do not emerge as a distinct class. The systematic blueshift, widely interpreted as arising in a disk wind/outflow, is not observed in broader lined AGN which we call Population B. We find new correlations between FWHM(CIV 1549 BC) and CIV 1549 line shift as well as the equivalent width of CIV 1549. They are seen only in Pop. A sources. CIV 1549 measures enhance the apparent dichotomy at FWHM(Hbeta BC) approx. 4000 kms (Sulentic et al. 2000) suggesting that it has more significance in the context of Broad Line Region structure than the more commonly discussed RL vs. RQ dichotomy. Black hole masses computed from FWHM CIV 1549 BC for about 80 AGN indicate that the CIV 1549 width is a poor virial estimator. Comparison of mass estimates derived from Hbeta BC and CIV 1549 reveals that the latter show different and nonlinear offsets for population A and B sources. A significant number of sources also show narrow line CIV 1549 emission. We present a recipe for CIV 1549 narrow component extraction.
