The communication process in a situation of emergency is discussed within the Scheff theory of shame and pride. The communication involves messages from media and from other persons. Three strategies are considered: selfish (to contact friends), coll
ective (to join other people) and passive (to do nothing). We show that the pure selfish strategy cannot be evolutionarily stable. The main result is that the community structure is statistically meaningful only if the interpersonal communication is weak.
