Two anomalously weak transitions within the $2 ^3{rm S}_1~-~3 ^3{rm P}_J$ manifolds in $^3$He have been identified. Their transition strengths are measured to be 1,000 times weaker than that of the strongest transition in the same group. This dramati
c suppression of transition strengths is due to the dominance of the hyperfine interaction over the fine structure interaction. An alternative selection rule based on textit{IS}-coupling (where the nuclear spin is first coupled to the total electron spin) is proposed. This provides qualitative understanding of the transition strengths. It is shown that the small deviations from the textit{IS}-coupling model are fully accounted for by an exact diagonalization of the strongly interacting states.
