Reinforced communication and social navigation generate groups in model networks

To investigate the role of information flow in group formation, we introduce a model of communication and social navigation. We let agents gather information in an idealized network society, and demonstrate that heterogeneous groups can evolve without presuming that individuals have different interests. In our scenario, individuals access to global information is constrained by local communication with the nearest neighbors on a dynamic network. The result is reinforced interests among like-minded agents in modular networks; the flow of information works as a glue that keeps individuals together. The model explains group formation in terms of limited information access and highlights global broadcasting of information as a way to counterbalance this fragmentation. To illustrate how the information constraints imposed by the communication structure affects future development of real-world systems, we extrapolate dynamics from the topology of four social networks.

Dynamics of Opinions and Social Structures

Social groups with widely different music tastes, political convictions, and religious beliefs emerge and disappear on scales from extreme subcultures to mainstream mass-cultures. Both the underlying social structure and the formation of opinions are dynamic and changes in one affect the other. Several positive feedback mechanisms have been proposed to drive the diversity in social and economic systems, but little effort has been devoted to pinpoint the interplay between a dynamically changing social network and the spread and gathering of information on the network. Here we analyze this phenomenon in terms of a social network-model that explicitly simulates the feedback between information assembly and emergence of social structures: changing beliefs are coupled to changing relationships because agents self-organize a dynamic network to facilitate their hunter-gatherer behavior in information space. Our analysis demonstrates that tribal organizations and modular social networks can emerge as a result of contact-seeking agents that reinforce their beliefs among like-minded. We also find that prestigious persons can streamline the social network into hierarchical structures around themselves.