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The widespread availability of cell phones has enabled non-profits to deliver critical health information to their beneficiaries in a timely manner. This paper describes our work to assist non-profits that employ automated messaging programs to deliv er timely preventive care information to beneficiaries (new and expecting mothers) during pregnancy and after delivery. Unfortunately, a key challenge in such information delivery programs is that a significant fraction of beneficiaries drop out of the program. Yet, non-profits often have limited health-worker resources (time) to place crucial service calls for live interaction with beneficiaries to prevent such engagement drops. To assist non-profits in optimizing this limited resource, we developed a Restless Multi-Armed Bandits (RMABs) system. One key technical contribution in this system is a novel clustering method of offline historical data to infer unknown RMAB parameters. Our second major contribution is evaluation of our RMAB system in collaboration with an NGO, via a real-world service quality improvement study. The study compared strategies for optimizing service calls to 23003 participants over a period of 7 weeks to reduce engagement drops. We show that the RMAB group provides statistically significant improvement over other comparison groups, reducing ~ 30% engagement drops. To the best of our knowledge, this is the first study demonstrating the utility of RMABs in real world public health settings. We are transitioning our RMAB system to the NGO for real-world use.
India has a maternal mortality ratio of 113 and child mortality ratio of 2830 per 100,000 live births. Lack of access to preventive care information is a major contributing factor for these deaths, especially in low resource households. We partner wi th ARMMAN, a non-profit based in India employing a call-based information program to disseminate health-related information to pregnant women and women with recent child deliveries. We analyze call records of over 300,000 women registered in the program created by ARMMAN and try to identify women who might not engage with these call programs that are proven to result in positive health outcomes. We built machine learning based models to predict the long term engagement pattern from call logs and beneficiaries demographic information, and discuss the applicability of this method in the real world through a pilot validation. Through a randomized controlled trial, we show that using our models predictions to make interventions boosts engagement metrics by 61.37%. We then formulate the intervention planning problem as restless multi-armed bandits (RMABs), and present preliminary results using this approach.
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