Modern society has led many people to become consumers of data unlike previous generations. How this shift in the way information is communicated and received - including in areas of science - and affects perception and comprehension is still an open
question. This study examined one aspect of this digital age: perceptions of astronomical images and their labels, on mobile platforms. Participants were n = 2183 respondents to an online survey, and two focus groups (n = 12 astrophysicists; n = 11 lay public). Online participants were randomly assigned to 1 of 12 images, and compared two label formats. Focus groups compared mobile devices and label formats. Results indicated that the size and quality of the images on the mobile devices affected label comprehension and engagement. The question label format was significantly preferred to the fun fact. Results are discussed in terms of effective science communication using technology.
Some 400 years after Galileo, modern telescopes have enabled humanity to see what the natural eye cannot. Astronomical images today contain information about incredibly large objects located across vast distances and reveal information found in invis
ible radiation ranging from radio waves to X-rays. The current generation of telescopes has created an explosion of images available for the public to explore. This has, importantly, coincided with the maturation of the Internet. Every major telescope has a web site, often with an extensive gallery of images. New and free downloadable tools exist for members of the public to explore astronomical data and even create their own images. In short, a new era of an accessible universe has been entered, in which the public can participate and explore like never before. But there is a severe lack of scholarly and robust studies to probe how people - especially non-experts - perceive these images and the information they attempt to convey. Most astronomical images for the public have been processed (e.g., color choices, artifact removal, smoothing, cropping/field-of-view shown) to strike a balance between the science being highlighted and the aesthetics designed to engage the public. However, the extent to which these choices affect perception and comprehension is, at best, poorly understood. The goal of the studies presented here was to begin a program of research to better understand how people perceive astronomical images, and how such images, and the explanatory material that accompanies them, can best be presented to the public in terms of understanding, appreciation, and enjoyment of the images and the science that underlies them.
