CeRh$_6$Ge$_4$ is an unusual example of a stoichiometric heavy fermion ferromagnet, which can be cleanly tuned by hydrostatic pressure to a quantum critical point. In order to understand the origin of this anomalous behavior, we have characterized th
e magnetic ordering and crystalline electric field (CEF) scheme of this system. While magnetic Bragg peaks are not resolved in neutron powder diffraction, coherent oscillations are observed in zero-field $mu$SR below $T_{rm C}$, which are consistent with in-plane ferromagnetic ordering consisting of reduced Ce moments. From analyzing the magnetic susceptibility and inelastic neutron scattering, we propose a CEF-level scheme which accounts for the easy-plane magnetocrystalline anisotropy, and suggests that the orbital anisotropy of the ground state and low lying excited state doublets is an important factor giving rise to the observed anisotropic hybridization.