In this paper we discuss the force exerted by the field of an optical cavity on a polarizable dipole. We show that the modification of the cavity modes due to interaction with the dipole significantly alters the properties of the force. In particular
, all components of the force are found to be non-conservative, and cannot, therefore, be derived from a potential energy. We also suggest a simple generalization of the standard formulas for the optical force on the dipole, which reproduces the results of calculations based on the Maxwell stress tensor.