The transition gamma_{v}pN^* amplitudes (electrocouplings) for prominent excited nucleon states obtained in a wide area of photon virtualities offer valuable information for the exploration of the N^* structure at different distances and allow us to
access the complex dynamics of non-perturbative strong interaction. The current status in the studies of gamma_{v}pN^* electrocouplings from the data on exclusive meson electroproduction off protons measured with the CLAS detector at Jefferson Lab is presented. The impact of these results on exploration of the N^* structure is discussed.
