We present a novel and simple method of stabilizing the laser phase and frequency by polarization spectroscopy of an atomic vapor. In analogy to the Pound-Drever-Hall method, which uses a cavity as a memory of the laser phase, this method uses atomic
coherence (dipole oscillations) as a phase memory of the transmitting laser field. A preliminary experiment using a distributed feedback laser diode and a rubidium vapor cell demonstrates a shot-noise-limited laser linewidth reduction (from 2 MHz to 20 kHz). This method would improve the performance of gas-cell-based optical atomic clocks and magnetometers and facilitate laser-cooling experiments using narrow transitions.
