Investigating Political Participation and Social Information Using Big Data and a Natural Experiment

Social information is particularly prominent in digital settings where the design of platforms can more easily give real-time information about the behaviour of peers and reference groups and thereby stimulate political activity. Changes to these platforms can generate natural experiments allowing an assessment of the impact of changes in social information and design on participation. This paper investigates the impact of the introduction of trending information on the homepage of the UK government petitions platform. Using interrupted time series and a regression discontinuity design, we find that the introduction of the trending feature had no statistically significant effect on the overall number of signatures per day, but that the distribution of signatures across petitions changes: the most popular petitions gain even more signatures at the expense of those with less signatories. We find significant differences between petitions trending at different ranks, even after controlling for each petitions individual growth prior to trending. The findings suggest a non-negligible group of individuals visit the homepage of the site looking for petitions to sign and therefore see the list of trending petitions, and a significant proportion of this group responds to the social information that it provides. These findings contribute to our understanding of how social information, and the form in which it is presented, affects individual political behaviour in digital settings.

Petition Growth and Success Rates on the UK No. 10 Downing Street Website

Now that so much of collective action takes place online, web-generated data can further understanding of the mechanics of Internet-based mobilisation. This trace data offers social science researchers the potential for new forms of analysis, using real-time transactional data based on entire populations, rather than sample-based surveys of what people think they did or might do. This paper uses a `big data approach to track the growth of over 8,000 petitions to the UK Government on the No. 10 Downing Street website for two years, analysing the rate of growth per day and testing the hypothesis that the distribution of daily change will be leptokurtic (rather than normal) as previous research on agenda setting would suggest. This hypothesis is confirmed, suggesting that Internet-based mobilisation is characterized by tipping points (or punctuated equilibria) and explaining some of the volatility in online collective action. We find also that most successful petitions grow quickly and that the number of signatures a petition receives on its first day is a significant factor in explaining the overall number of signatures a petition receives during its lifetime. These findings have implications for the strategies of those initiating petitions and the design of web sites with the aim of maximising citizen engagement with policy issues.