This is the first paper of a series focused on investigating the star formation and evolutionary history of the two early-type galaxies NGC 1407 and NGC 1400. They are the two brightest galaxies of the NGC 1407 (or Eridanus-A) group, one of the 60 gr
oups studied as part of the Group Evolution Multi-wavelength Study (GEMS). Here we present new high signal-to-noise long-slit spectroscopic data obtained at the ESO 3.6m telescope and high-resolution multi-band imaging data from the HST/ACS and wide-field imaging from Subaru Suprime-Cam. We spatially resolved integrated spectra out to 0.6 (NGC 1407) and 1.3 (NGC 1400) effective radii. The radial profiles of the kinematic parameters v(rot), sigma, h3 and h4 are measured. The surface brightness profiles are fitted to different galaxy light models and the colour distributions analysed. The multi-band images are modelled to derive isophotal shape parameters and residual galaxy images. The parameters from the surface brightness profile fitting are used to estimate the mass of the possible central supermassive black hole in NGC 1407. The galaxies are found to be rotationally supported and to have a flat core in the surface brightness profiles. Elliptical isophotes are observed at all radii and no fine structures are detected in the residual galaxy images. From our results we can also discard a possible interaction between NGC 1400, NGC 1407 and the group intergalactic medium. We estimate a mass of 1.03x10^9 M(sun) for the supermassive black hole in NGC 1407 galaxy.
