We demonstrate the ability to excite atoms at well-defined, programmable locations in a magneto-optical trap, either to the continuum (ionisation), or to a Rydberg state. To this end, excitation laser light is shaped into arbitrary intensity patterns
with a spatial light modulator. These optical patterns are sensitive to aberrations of the phase of the light field, occuring while traversing the optical beamline. These aberrations are characterised and corrected without observing the actual light field in the vacuum chamber.
