We consider the production of charmed baryons and mesons in the proton-antiproton binary reactions at the energies of the future $bar{P}$ANDA experiment. To describe these processes in terms of hadronic interaction models, one needs strong couplings
of the initial nucleons with the intermediate and final charmed hadrons. Similar couplings enter the models of binary reactions with strange hadrons. For both charmed and strange hadrons we employ the strong couplings and their ratios calculated from QCD light-cone sum rules. In this method finite masses of $c$ and $s$ quarks are taken into account. Employing the Kaidalovs quark-gluon string model with Regge poles and adjusting the normalization of the amplitudes in this model to the calculated strong couplings, we estimate the production cross section of charmed hadrons. For $pbar{p}to Lambda_cbar{Lambda}_c$ it can reach several tens of $nb$ at $p_{lab}= 15 {GeV}$, whereas the cross sections of $Sigma_c$ and $D$ pair production are predicted to be smaller.
We derive QCD light-cone sum rules for the hadronic matrix elements of the heavy baryon transitions to nucleon. In the correlation functions the $Lambda_c,Sigma_c$ and $Lambda_b$ -baryons are interpolated by three-quark currents and the nucleon distr
ibution amplitudes are used. To eliminate the contributions of negative parity heavy baryons, we combine the sum rules obtained from different kinematical structures. The results are then less sensitive to the choice of the interpolating current. We predict the $Lambda_{b}to p$ form factor and calculate the widths of the $Lambda_{b}to pell u_l$ and $Lambda_{b}to p pi$ decays. Furthermore, we consider double dispersion relations for the same correlation functions and derive the light-cone sum rules for the $Lambda_cND^{(*)}$ and $Sigma_cND^{(*)}$ strong couplings. Their predicted values can be used in the models of charm production in $pbar{p}$ collisions.
