Differentially rotating flows of unmagnetized, highly conducting plasmas have been created in the Plasma Couette Experiment. Previously, hot-cathodes have been used to control plasma rotation by a stirring technique [C. Collins et al., Phys. Rev. Let
t. 108, 115001(2012)] on the outer cylindrical boundary---these plasmas were nearly rigid rotors, modified only by the presence of a neutral particle drag. Experiments have now been extended to include stirring from an inner boundary, allowing for generalized circular Couette flow and opening a path for both hydrodynamic and magnetohydrodynamic experiments, as well as fundamental studies of plasma viscosity. Plasma is confined in a cylindrical, axisymmetric, multicusp magnetic field, with $T_e< 10$ eV, $T_i<1$ eV, and $n_e<10^{11}$ cm$^{-3}$. Azimuthal flows (up to 12 km/s, $M=V/c_ssim 0.7$) are driven by edge ${bf J times B}$ torques in helium, neon, argon, and xenon plasmas, and the experiment has already achieved $Rmsim 65$ and $Pmsim 0.2 - 12$. We present measurements of a self-consistent, rotation-induced, species-dependent radial electric field, which acts together with pressure gradient to provide the centripetal acceleration for the ions. The maximum flow speeds scale with the Alfv{e}n critical ionization velocity, which occurs in partially ionized plasma. A hydrodynamic stability analysis in the context of the experimental geometry and achievable parameters is also explored.
