We consider a class of generalized Kuznetsov--Zabolotskaya--Khokhlov (gKZK) equations and determine its equivalence group, which is then used to give a complete symmetry classification of this class. The infinite-dimensional symmetry is used to reduc
e such equations to (1+1)-dimensional PDEs. Special attention is paid to group-theoretical properties of a class of generalized dispersionless KP (gdKP) or Zabolotskaya--Khokhlov equations as a subclass of gKZK equations. The conditions are determined under which a gdKP equation is invariant under a Lie algebra containing the Virasoro algebra as a subalgebra. This occurs if and only if this equation is completely integrable. A similar connection is shown to hold for generalized KP equations.
