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Register a new userThe closed loop between opinion formation and personalised recommendations
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Added by
Paolo Frasca
Publication date
2018
fields
Informatics Engineering
and research's language is
English
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In online platforms, recommender systems are responsible for directing users to relevant contents. In order to enhance the users engagement, recommender systems adapt their output to the reactions of the users, who are in turn affected by the recommended contents. In this work, we study a tractable analytical model of a user that interacts with an online news aggregator, with the purpose of making explicit the feedback loop between the evolution of the users opinion and the personalised recommendation of contents. More specifically, we assume that the user is endowed with a scalar opinion about a certain issue and seeks news about it on a news aggregator: this opinion is influenced by all received news, which are characterized by a binary position on the issue at hand. The user is affected by a confirmation bias, that is, a preference for news that confirm her current opinion. The news aggregator recommends items with the goal of maximizing the number of users clicks (as a measure of her engagement): in order to fulfil its goal, the recommender has to compromise between exploring the users preferences and exploiting what it has learned so far. After defining suitable metrics for the effectiveness of the recommender systems (such as the click-through rate) and for its impact on the opinion, we perform both extensive numerical simulations and a mathematical analysis of the model. We find that personalised recommendations markedly affect the evolution of opinions and favor the emergence of more extreme ones: the intensity of these effects is inherently related to the effectiveness of the recommender. We also show that by tuning the amount of randomness in the recommendation algorithm, one can seek a balance between the effectiveness of the recommendation system and its impact on the opinions.
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Recommender systems are one of the most widely used services on several online platforms to suggest potential items to the end-users. These services often use different machine learning techniques for which fairness is a concerning factor, especially when the downstream services have the ability to cause social ramifications. Thus, focusing on the non-personalised (global) recommendations in news media platforms (e.g., top-k trending topics on Twitter, top-k news on a news platform, etc.), we discuss on two specific fairness concerns together (traditionally studied separately)---user fairness and organisational fairness. While user fairness captures the idea of representing the choices of all the individual users in the case of global recommendations, organisational fairness tries to ensure politically/ideologically balanced recommendation sets. This makes user fairness a user-side requirement and organisational fairness a platform-side requirement. For user fairness, we test with methods from social choice theory, i.e., various voting rules known to better represent user choices in their results. Even in our application of voting rules to the recommendation setup, we observe high user satisfaction scores. Now for organisational fairness, we propose a bias metric which measures the aggregate ideological bias of a recommended set of items (articles). Analysing the results obtained from voting rule-based recommendation, we find that while the well-known voting rules are better from the user side, they show high bias values and clearly not suitable for organisational requirements of the platforms. Thus, there is a need to build an encompassing mechanism by cohesively bridging ideas of user fairness and organisational fairness. In this abstract paper, we intend to frame the elementary ideas along with the clear motivation behind the requirement of such a mechanism.
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