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Register a new userConsisRec: Enhancing GNN for Social Recommendation via Consistent Neighbor Aggregation
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Added by
Liangwei Yang
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Social recommendation aims to fuse social links with user-item interactions to alleviate the cold-start problem for rating prediction. Recent developments of Graph Neural Networks (GNNs) motivate endeavors to design GNN-based social recommendation frameworks to aggregate both social and user-item interaction information simultaneously. However, most existing methods neglect the social inconsistency problem, which intuitively suggests that social links are not necessarily consistent with the rating prediction process. Social inconsistency can be observed from both context-level and relation-level. Therefore, we intend to empower the GNN model with the ability to tackle the social inconsistency problem. We propose to sample consistent neighbors by relating sampling probability with consistency scores between neighbors. Besides, we employ the relation attention mechanism to assign consistent relations with high importance factors for aggregation. Experiments on two real-world datasets verify the model effectiveness.
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Existing socio-psychological studies suggest that users of a social network form their opinions relying on the opinions of their neighbors. According to DeGroot opinion formation model, one value of particular importance is the asymptotic consensus value---the sum of user opinions weighted by the users eigenvector centralities. This value plays the role of an attractor for the opinions in the network and is a lucrative target for external influence. However, since any potentially malicious control of the opinion distribution in a social network is clearly undesirable, it is important to design methods to prevent the external attempts to strategically change the asymptotic consensus value. In this work, we assume that the adversary wants to maximize the asymptotic consensus value by altering the opinions of some users in a network; we, then, state DIVER---an NP-hard problem of disabling such external influence attempts by strategically adding a limited number of edges to the network. Relying on the theory of Markov chains, we provide perturbation analysis that shows how eigenvector centrality and, hence, DIVERs objective function change in response to an edges addition to the network. The latter leads to the design of a pseudo-linear-time heuristic for DIVER, whose computation relies on efficient estimation of mean first passage times in a Markov chain. We confirm our theoretical findings in experiments.
Social activities play an important role in peoples daily life since they interact. For recommendations based on social activities, it is vital to have not only the activity information but also individuals social relations. Thanks to the geo-social networks and widespread use of location-aware mobile devices, massive geo-social data is now readily available for exploitation by the recommendation system. In this paper, a novel group recommendation method, called attentive geo-social group recommendation, is proposed to recommend the target user with both activity locations and a group of users that may join the activities. We present an attention mechanism to model the influence of the target user $u_T$ in candidate user groups that satisfy the social constraints. It helps to retrieve the optimal user group and activity topic candidates, as well as explains the group decision-making process. Once the user group and topics are retrieved, a novel efficient spatial query algorithm SPA-DF is employed to determine the activity location under the constraints of the given user group and activity topic candidates. The proposed method is evaluated in real-world datasets and the experimental results show that the proposed model significantly outperforms baseline methods.
Link recommendation, which suggests links to connect currently unlinked users, is a key functionality offered by major online social networks. Salient examples of link recommendation include People You May Know on Facebook and LinkedIn as well as You May Know on Google+. The main stakeholders of an online social network include users (e.g., Facebook users) who use the network to socialize with other users and an operator (e.g., Facebook Inc.) that establishes and operates the network for its own benefit (e.g., revenue). Existing link recommendation methods recommend links that are likely to be established by users but overlook the benefit a recommended link could bring to an operator. To address this gap, we define the utility of recommending a link and formulate a new research problem - the utility-based link recommendation problem. We then propose a novel utility-based link recommendation method that recommends links based on the value, cost, and linkage likelihood of a link, in contrast to existing link recommendation methods which focus solely on linkage likelihood. Specifically, our method models the dependency relationship between value, cost, linkage likelihood and utility-based link recommendation decision using a Bayesian network, predicts the probability of recommending a link with the Bayesian network, and recommends links with the highest probabilities. Using data obtained from a major U.S. online social network, we demonstrate significant performance improvement achieved by our method compared to prevalent link recommendation methods from representative prior research.
In modern social media platforms, an effective content recommendation should benefit both creators to bring genuine benefits to them and consumers to help them get really interesting content. To address the limitations of existing methods for social recommendation, we propose Social Explorative Attention Network (SEAN), a social recommendation framework that uses a personalized content recommendation model to encourage personal interests driven recommendation. SEAN has t
Multivariate relations are general in various types of networks, such as biological networks, social networks, transportation networks, and academic networks. Due to the principle of ternary closures and the trend of group formation, the multivariate relationships in social networks are complex and rich. Therefore, in graph learning tasks of social networks, the identification and utilization of multivariate relationship information are more important. Existing graph learning methods are based on the neighborhood information diffusion mechanism, which often leads to partial omission or even lack of multivariate relationship information, and ultimately affects the accuracy and execution efficiency of the task. To address these challenges, this paper proposes the multivariate relationship aggregation learning (MORE) method, which can effectively capture the multivariate relationship information in the network environment. By aggregating node attribute features and structural features, MORE achieves higher accuracy and faster convergence speed. We conducted experiments on one citation network and five social networks. The experimental results show that the MORE model has higher accuracy than the GCN (Graph Convolutional Network) model in node classification tasks, and can significantly reduce time cost.
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