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Register a new userMapping urban socioeconomic inequalities in developing countries through Facebook advertising data
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Added by
Michele Tizzoni
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Ending poverty in all its forms everywhere is the number one Sustainable Development Goal of the UN 2030 Agenda. To monitor the progress towards such an ambitious target, reliable, up-to-date and fine-grained measurements of socioeconomic indicators are necessary. When it comes to socioeconomic development, novel digital traces can provide a complementary data source to overcome the limits of traditional data collection methods, which are often not regularly updated and lack adequate spatial resolution. In this study, we collect publicly available and anonymous advertising audience estimates from Facebook to predict socioeconomic conditions of urban residents, at a fine spatial granularity, in four large urban areas: Atlanta (USA), Bogota (Colombia), Santiago (Chile), and Casablanca (Morocco). We find that behavioral attributes inferred from the Facebook marketing platform can accurately map the socioeconomic status of residential areas within cities, and that predictive performance is comparable in both high and low-resource settings. We also show that training a model on attributes of adult Facebook users, aged more than 25, leads to a more accurate mapping of socioeconomic conditions in all cities. Our work provides additional evidence of the value of social advertising media data to measure human development.
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Informal settlements are home to the most socially and economically vulnerable people on the planet. In order to deliver effective economic and social aid, non-government organizations (NGOs), such as the United Nations Childrens Fund (UNICEF), require detailed maps of the locations of informal settlements. However, data regarding informal and formal settlements is primarily unavailable and if available is often incomplete. This is due, in part, to the cost and complexity of gathering data on a large scale. To address these challenges, we, in this work, provide three contributions. 1) A brand new machine learning data-set, purposely developed for informal settlement detection. 2) We show that it is possible to detect informal settlements using freely available low-resolution (LR) data, in contrast to previous studies that use very-high resolution (VHR) satellite and aerial imagery, something that is cost-prohibitive for NGOs. 3) We demonstrate two effective classification schemes on our curated data set, one that is cost-efficient for NGOs and another that is cost-prohibitive for NGOs, but has additional utility. We integrate these schemes into a semi-automated pipeline that converts either a LR or VHR satellite image into a binary map that encodes the locations of informal settlements.
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