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Register a new userVanishing size of critical mass for tipping points in social convention
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How can minorities of regular individuals overturn social conventions? Theoretical and empirical studies have proposed that when a committed minority reaches a critical group size-ranging from 10% of the population up to 40%-a cascade of behaviour change rapidly increases the acceptance of the minority view and apparently stable social norms can be overturned. However, several observations suggest that much smaller groups may be sufficient to bring the system to a tipping point. Here, we generalise a model previously used for both theoretical and empirical investigations of tipping points in social convention and find that the critical mass necessary to trigger behaviour change is dramatically reduced if individuals are less prone to change their views, i.e., are more resistant to social influence. We show that groups smaller than 3% of the population are effective on different kinds of social networks, both when pairwise or group interactions are considered, and in a broad region of the parameter space. In some cases, even groups as small as 0.3% may overturn the current social norm. Our findings reconcile the numerous observational accounts of rapid change in social convention triggered by committed minorities with the apparent difficulty of establishing such large minorities in the first place. We anticipate that they will be of interest for both researchers and practitioners interested in understanding the phenomenon of norm change, and in designing interventions aimed at contrasting such global challenges as climate change and vaccine hesitancy.
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Current models for opinion dynamics typically utilize a Poisson process for speaker selection, making the waiting time between events exponentially distributed. Human interaction tends to be bursty, though, having higher probabilities of either extremely short waiting times or long periods of silence. To quantify the burstiness effects on the dynamics of social models, we place in competition two groups exhibiting different speakers waiting-time distributions. These competitions are implemented in the binary Naming Game, and show that the relevant aspect of the waiting-time distribution is the density of the head rather than that of the tail. We show that even with identical mean waiting times, a group with a higher density of short waiting times is favored in competition over the other group. This effect remains in the presence of nodes holding a single opinion that never changes, as the fraction of such committed individuals necessary for achieving consensus decreases dramatically when they have a higher head density than the holders of the competing opinion. Finally, to quantify differences in burstiness, we introduce the expected number of small-time activations and use it to characterize the early-time regime of the system.
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