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Register a new userDetecting and modelling real percolation and phase transitions of information on social media
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Jiarong Xie
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It is widely believed that information spread on social media is a percolation process, with parallels to phase transitions in theoretical physics. However, evidence for this hypothesis is limited, as phase transitions have not been directly observed in any social media. Here, through analysis of 100 million Weibo and 40 million Twitter users, we identify percolation-like spread, and find that it happens more readily than current theoretical models would predict. The lower percolation threshold can be explained by the existence of positive feedback in the coevolution between network structure and user activity level, such that more active users gain more followers. Moreover, this coevolution induces an extreme imbalance in users influence. Our findings indicate that the ability of information to spread across social networks is higher than expected, with implications for many information spread problems.
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A number of predictors have been suggested to detect the most influential spreaders of information in online social media across various domains such as Twitter or Facebook. In particular, degree, PageRank, k-core and other centralities have been adopted to rank the spreading capability of users in information dissemination media. So far, validation of the proposed predictors has been done by simulating the spreading dynamics rather than following real information flow in social networks. Consequently, only model-dependent contradictory results have been achieved so far for the best predictor. Here, we address this issue directly. We search for influential spreaders by following the real spreading dynamics in a wide range of networks. We find that the widely-used degree and PageRank fail in ranking users influence. We find that the best spreaders are consistently located in the k-core across dissimilar social platforms such as Twitter, Facebook, Livejournal and scientific publishing in the American Physical Society. Furthermore, when the complete global network structure is unavailable, we find that the sum of the nearest neighbors degree is a reliable local proxy for users influence. Our analysis provides practical instructions for optimal design of strategies for viral information dissemination in relevant applications.
Although the many forms of modern social media have become major channels for the dissemination of information, they are becoming overloaded because of the rapidly-expanding number of information feeds. We analyze the expanding user-generated content in Sina Weibo, the largest micro-blog site in China, and find evidence that popular messages often follow a mechanism that differs from that found in the spread of disease, in contrast to common believe. In this mechanism, an individual with more friends needs more repeated exposures to spread further the information. Moreover, our data suggest that in contrast to epidemics, for certain messages the chance of an individual to share the message is proportional to the fraction of its neighbours who shared it with him/her. Thus the greater the number of friends an individual has the greater the number of repeated contacts needed to spread the message, which is a result of competition for attention. We model this process using a fractional susceptible infected recovered (FSIR) model, where the infection probability of a node is proportional to its fraction of infected neighbors. Our findings have dramatic implications for information contagion. For example, using the FSIR model we find that real-world social networks have a finite epidemic threshold. This is in contrast to the zero threshold that conventional wisdom derives from disease epidemic models. This means that when individuals are overloaded with excess information feeds, the information either reaches out the population if it is above the critical epidemic threshold, or it would never be well received, leading to only a handful of information contents that can be widely spread throughout the population.
The outbreak of COVID-19 has transformed societies across the world as governments tackle the health, economic and social costs of the pandemic. It has also raised concerns about the spread of hateful language and prejudice online, especially hostility directed against East Asia. In this paper we report on the creation of a classifier that detects and categorizes social media posts from Twitter into four classes: Hostility against East Asia, Criticism of East Asia, Meta-discussions of East Asian prejudice and a neutral class. The classifier achieves an F1 score of 0.83 across all four classes. We provide our final model (coded in Python), as well as a new 20,000 tweet training dataset used to make the classifier, two analyses of hashtags associated with East Asian prejudice and the annotation codebook. The classifier can be implemented by other researchers, assisting with both online content moderation processes and further research into the dynamics, prevalence and impact of East Asian prejudice online during this global pandemic.
Islamophobic hate speech on social media inflicts considerable harm on both targeted individuals and wider society, and also risks reputational damage for the host platforms. Accordingly, there is a pressing need for robust tools to detect and classify Islamophobic hate speech at scale. Previous research has largely approached the detection of Islamophobic hate speech on social media as a binary task. However, the varied nature of Islamophobia means that this is often inappropriate for both theoretically-informed social science and effectively monitoring social media. Drawing on in-depth conceptual work we build a multi-class classifier which distinguishes between non-Islamophobic, weak Islamophobic and strong Islamophobic content. Accuracy is 77.6% and balanced accuracy is 83%. We apply the classifier to a dataset of 109,488 tweets produced by far right Twitter accounts during 2017. Whilst most tweets are not Islamophobic, weak Islamophobia is considerably more prevalent (36,963 tweets) than strong (14,895 tweets). Our main input feature is a gloVe word embeddings model trained on a newly collected corpus of 140 million tweets. It outperforms a generic word embeddings model by 5.9 percentage points, demonstrating the importan4ce of context. Unexpectedly, we also find that a one-against-one multi class SVM outperforms a deep learning algorithm.
Daily interactions naturally define social circles. Individuals tend to be friends with the people they spend time with and they choose to spend time with their friends, inextricably entangling physical location and social relationships. As a result, it is possible to predict not only someones location from their friends locations but also friendship from spatial and temporal co-occurrence. While several models have been developed to separately describe mobility and the evolution of social networks, there is a lack of studies coupling social interactions and mobility. In this work, we introduce a new model that bridges this gap by explicitly considering the feedback of mobility on the formation of social ties. Data coming from three online social networks (Twitter, Gowalla and Brightkite) is used for validation. Our model reproduces various topological and physical properties of these networks such as: i) the size of the connected components, ii) the distance distribution between connected users, iii) the dependence of the reciprocity on the distance, iv) the variation of the social overlap and the clustering with the distance. Besides numerical simulations, a mean-field approach is also used to study analytically the main statistical features of the networks generated by the model. The robustness of the results to changes in the model parameters is explored, finding that a balance between friend visits and long-range random connections is essential to reproduce the geographical features of the empirical networks.
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