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Register a new userBranching process descriptions of information cascades on Twitter
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A detailed analysis of Twitter-based information cascades is performed, and it is demonstrated that branching process hypotheses are approximately satisfied. Using a branching process framework, models of agent-to-agent transmission are compared to conclude that a limited attention model better reproduces the relevant characteristics of the data than the more common independent cascade model. Existing and new analytical results for branching processes are shown to match well to the important statistical characteristics of the empirical information cascades, thus demonstrating the power of branching process descriptions for understanding social information spreading.
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We build a model of information cascades on feed-based networks, taking into account the finite attention span of users, message generation rates and message forwarding rates. Using this model, we study through simulations, the effect of the extent of user attention on the probability that the cascade becomes viral. In analogy with a branching process, we estimate the branching factor associated with the cascade process for different attention spans and different forwarding probabilities, and demonstrate that beyond a certain attention span, critical forwarding probabilities exist that constitute a threshold after which cascades can become viral. The critical forwarding probabilities have an inverse relationship with the attention span. Next, we develop a semi-analytical approach for our model, that allows us determine the branching factor for given values of message generation rates, message forwarding rates and attention spans. The branching factors obtained using this analytical approach show good agreement with those obtained through simulations. Finally, we analyze an event specific dataset obtained from Twitter, and show that estimated branching factors correlate well with the cascade size distributions associated with distinct hashtags.
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