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Register a new userMulti-Manifold Learning for Large-scale Targeted Advertising System
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Messenger advertisements (ads) give direct and personal user experience yielding high conversion rates and sales. However, people are skeptical about ads and sometimes perceive them as spam, which eventually leads to a decrease in user satisfaction. Targeted advertising, which serves ads to individuals who may exhibit interest in a particular advertising message, is strongly required. The key to the success of precise user targeting lies in learning the accurate user and ad representation in the embedding space. Most of the previous studies have limited the representation learning in the Euclidean space, but recent studies have suggested hyperbolic manifold learning for the distinct projection of complex network properties emerging from real-world datasets such as social networks, recommender systems, and advertising. We propose a framework that can effectively learn the hierarchical structure in users and ads on the hyperbolic space, and extend to the Multi-Manifold Learning. Our method constructs multiple hyperbolic manifolds with learnable curvatures and maps the representation of user and ad to each manifold. The origin of each manifold is set as the centroid of each user cluster. The user preference for each ad is estimated using the distance between two entities in the hyperbolic space, and the final prediction is determined by aggregating the values calculated from the learned multiple manifolds. We evaluate our method on public benchmark datasets and a large-scale commercial messenger system LINE, and demonstrate its effectiveness through improved performance.
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Comparison Lift is an experimentation-as-a-service (EaaS) application for testing online advertising audiences and creatives at JD.com. Unlike many other EaaS tools that focus primarily on fixed sample A/B testing, Comparison Lift deploys a custom bandit-based experimentation algorithm. The advantages of the bandit-based approach are two-fold. First, it aligns the randomization induced in the test with the advertisers goals from testing. Second, by adapting experimental design to information acquired during the test, it reduces substantially the cost of experimentation to the advertiser. Since launch in May 2019, Comparison Lift has been utilized in over 1,500 experiments. We estimate that utilization of the product has helped increase click-through rates of participating advertising campaigns by 46% on average. We estimate that the adaptive design in the product has generated 27% more clicks on average during testing compared to a fixed sample A/B design. Both suggest significant value generation and cost savings to advertisers from the product.
Learning parameters from voluminous data can be prohibitive in terms of memory and computational requirements. We propose a compressive learning framework where we estimate model parameters from a sketch of the training data. This sketch is a collection of generalized moments of the underlying probability distribution of the data. It can be computed in a single pass on the training set, and is easily computable on streams or distributed datasets. The proposed framework shares similarities with compressive sensing, which aims at drastically reducing the dimension of high-dimensional signals while preserving the ability to reconstruct them. To perform the estimation task, we derive an iterative algorithm analogous to sparse reconstruction algorithms in the context of linear inverse problems. We exemplify our framework with the compressive estimation of a Gaussian Mixture Model (GMM), providing heuristics on the choice of the sketching procedure and theoretical guarantees of reconstruction. We experimentally show on synthetic data that the proposed algorithm yields results comparable to the classical Expectation-Maximization (EM) technique while requiring significantly less memory and fewer computations when the number of database elements is large. We further demonstrate the potential of the approach on real large-scale data (over 10 8 training samples) for the task of model-based speaker verification. Finally, we draw some connections between the proposed framework and approximate Hilbert space embedding of probability distributions using random features. We show that the proposed sketching operator can be seen as an innovative method to design translation-invariant kernels adapted to the analysis of GMMs. We also use this theoretical framework to derive information preservation guarantees, in the spirit of infinite-dimensional compressive sensing.
Traffic signal control has long been considered as a critical topic in intelligent transportation systems. Most existing learning methods mainly focus on isolated intersections and suffer from inefficient training. This paper aims at the cooperative control for large scale multi-intersection traffic signal, in which a novel end-to-end learning based model is established and the efficient training method is proposed correspondingly. In the proposed model, the input traffic status in multi-intersections is represented by a tensor, which not only significantly reduces dimensionality than using a single matrix but also avoids information loss. For the output, a multidimensional boolean vector is employed for the control policy to indicate whether the signal state changes or not, which simplifies the representation and abides the practical phase changing rules. In the proposed model, a multi-task learning structure is used to get the cooperative policy by learning. Instead of only using the reinforcement learning to train the model, we employ imitation learning to integrate a rule based model with neural networks to do the pre-training, which provides a reliable and satisfactory stage solution and greatly accelerates the convergence. Afterwards, the reinforcement learning method is adopted to continue the fine training, where proximal policy optimization algorithm is incorporated to solve the policy collapse problem in multi-dimensional output situation. In numerical experiments, the advantages of the proposed model are demonstrated with comparison to the related state-of-the-art methods.
Recently proposed adversarial training methods show the robustness to both adversarial and original examples and achieve state-of-the-art results in supervised and semi-supervised learning. All the existing adversarial training methods consider only how the worst perturbed examples (i.e., adversarial examples) could affect the model output. Despite their success, we argue that such setting may be in lack of generalization, since the output space (or label space) is apparently less informative.In this paper, we propose a novel method, called Manifold Adversarial Training (MAT). MAT manages to build an adversarial framework based on how the worst perturbation could affect the distributional manifold rather than the output space. Particularly, a latent data space with the Gaussian Mixture Model (GMM) will be first derived.On one hand, MAT tries to perturb the input samples in the way that would rough the distributional manifold the worst. On the other hand, the deep learning model is trained trying to promote in the latent space the manifold smoothness, measured by the variation of Gaussian mixtures (given the local perturbation around the data point). Importantly, since the latent space is more informative than the output space, the proposed MAT can learn better a robust and compact data representation, leading to further performance improvement. The proposed MAT is important in that it can be considered as a superset of one recently-proposed discriminative feature learning approach called center loss. We conducted a series of experiments in both supervised and semi-supervised learning on three benchmark data sets, showing that the proposed MAT can achieve remarkable performance, much better than those of the state-of-the-art adversarial approaches. We also present a series of visualization which could generate further understanding or explanation on adversarial examples.
Machine Learning (ML) is increasingly being used for computer aided diagnosis of brain related disorders based on structural magnetic resonance imaging (MRI) data. Most of such work employs biologically and medically meaningful hand-crafted features calculated from different regions of the brain. The construction of such highly specialized features requires a considerable amount of time, manual oversight and careful quality control to ensure the absence of errors in the computational process. Recent advances in Deep Representation Learning have shown great promise in extracting highly non-linear and information-rich features from data. In this paper, we present a novel large-scale deep unsupervised approach to learn generic feature representations of structural brain MRI scans, which requires no specialized domain knowledge or manual intervention. Our method produces low-dimensional representations of brain structure, which can be used to reconstruct brain images with very low error and exhibit performance comparable to FreeSurfer features on various classification tasks.
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