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Register a new userModeling Personalized Item Frequency Information for Next-basket Recommendation
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Added by
Haoji Hu
Publication date
2020
fields
Informatics Engineering
and research's language is
English
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Next-basket recommendation (NBR) is prevalent in e-commerce and retail industry. In this scenario, a user purchases a set of items (a basket) at a time. NBR performs sequential modeling and recommendation based on a sequence of baskets. NBR is in general more complex than the widely studied sequential (session-based) recommendation which recommends the next item based on a sequence of items. Recurrent neural network (RNN) has proved to be very effective for sequential modeling and thus been adapted for NBR. However, we argue that existing RNNs cannot directly capture item frequency information in the recommendation scenario. Through careful analysis of real-world datasets, we find that {em personalized item frequency} (PIF) information (which records the number of times that each item is purchased by a user) provides two critical signals for NBR. But, this has been largely ignored by existing methods. Even though existing methods such as RNN based methods have strong representation ability, our empirical results show that they fail to learn and capture PIF. As a result, existing methods cannot fully exploit the critical signals contained in PIF. Given this inherent limitation of RNNs, we propose a simple item frequency based k-nearest neighbors (kNN) method to directly utilize these critical signals. We evaluate our method on four public real-world datasets. Despite its relative simplicity, our method frequently outperforms the state-of-the-art NBR methods -- including deep learning based methods using RNNs -- when patterns associated with PIF play an important role in the data.
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Next basket recommendation, which aims to predict the next a few items that a user most probably purchases given his historical transactions, plays a vital role in market basket analysis. From the viewpoint of item, an item could be purchased by different users together with different items, for different reasons. Therefore, an ideal recommender system should represent an item considering its transaction contexts. Existing state-of-the-art deep learning methods usually adopt the static item representations, which are invariant among all of the transactions and thus cannot achieve the full potentials of deep learning. Inspired by the pre-trained representations of BERT in natural language processing, we propose to conduct context-aware item representation for next basket recommendation, called Item Encoder Representations from Transformers (IERT). In the offline phase, IERT pre-trains deep item representations conditioning on their transaction contexts. In the online recommendation phase, the pre-trained model is further fine-tuned with an additional output layer. The output contextualized item embeddings are used to capture users sequential behaviors and general tastes to conduct recommendation. Experimental results on the Ta-Feng data set show that IERT outperforms the state-of-the-art baseline methods, which demonstrated the effectiveness of IERT in next basket representation.
Session-based recommendation aims at predicting the next item given a sequence of previous items consumed in the session, e.g., on e-commerce or multimedia streaming services. Specifically, session data exhibits some unique characteristics, i.e., session consistency and sequential dependency over items within the session, repeated item consumption, and session timeliness. In this paper, we propose simple-yet-effective linear models for considering the holistic aspects of the sessions. The comprehensive nature of our models helps improve the quality of session-based recommendation. More importantly, it provides a generalized framework for reflecting different perspectives of session data. Furthermore, since our models can be solved by closed-form solutions, they are highly scalable. Experimental results demonstrate that the proposed linear models show competitive or state-of-the-art performance in various metrics on several real-world datasets.
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In this paper, we propose a novel optimization criterion that leverages features of the skew normal distribution to better model the problem of personalized recommendation. Specifically, the developed criterion borrows the concept and the flexibility of the skew normal distribution, based on which three hyperparameters are attached to the optimization criterion. Furthermore, from a theoretical point of view, we not only establish the relation between the maximization of the proposed criterion and the shape parameter in the skew normal distribution, but also provide the analogies and asymptotic analysis of the proposed criterion to maximization of the area under the ROC curve. Experimental results conducted on a range of large-scale real-world datasets show that our model significantly outperforms the state of the art and yields consistently best performance on all tested datasets.
The item cold-start problem seriously limits the recommendation performance of Collaborative Filtering (CF) methods when new items have either none or very little interactions. To solve this issue, many modern Internet applications propose to predict a new items interaction from the possessing contents. However, it is difficult to design and learn a map between the items interaction history and the corresponding contents. In this paper, we apply the Wasserstein distance to address the item cold-start problem. Given item content information, we can calculate the similarity between the interacted items and cold-start ones, so that a users preference on cold-start items can be inferred by minimizing the Wasserstein distance between the distributions over these two types of items. We further adopt the idea of CF and propose Wasserstein CF (WCF) to improve the recommendation performance on cold-start items. Experimental results demonstrate the superiority of WCF over state-of-the-art approaches.
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