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Register a new userSkewness Ranking Optimization for Personalized Recommendation
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Chuan-Ju Wang
Publication date
2020
fields
Informatics Engineering
and research's language is
English
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In this paper, we propose a novel optimization criterion that leverages features of the skew normal distribution to better model the problem of personalized recommendation. Specifically, the developed criterion borrows the concept and the flexibility of the skew normal distribution, based on which three hyperparameters are attached to the optimization criterion. Furthermore, from a theoretical point of view, we not only establish the relation between the maximization of the proposed criterion and the shape parameter in the skew normal distribution, but also provide the analogies and asymptotic analysis of the proposed criterion to maximization of the area under the ROC curve. Experimental results conducted on a range of large-scale real-world datasets show that our model significantly outperforms the state of the art and yields consistently best performance on all tested datasets.
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Recommendation algorithms typically build models based on historical user-item interactions (e.g., clicks, likes, or ratings) to provide a personalized ranked list of items. These interactions are often distributed unevenly over different groups of items due to varying user preferences. However, we show that recommendation algorithms can inherit or even amplify this imbalanced distribution, leading to unfair recommendations to item groups. Concretely, we formalize the concepts of ranking-based statistical parity and equal opportunity as two measures of fairness in personalized ranking recommendation for item groups. Then, we empirically show that one of the most widely adopted algorithms -- Bayesian Personalized Ranking -- produces unfair recommendations, which motivates our effort to propose the novel fairness-aware personalized ranking model. The debiased model is able to improve the two proposed fairness metrics while preserving recommendation performance. Experiments on three public datasets show strong fairness improvement of the proposed model versus state-of-the-art alternatives. This is paper is an extended and reorganized version of our SIGIR 2020~cite{zhu2020measuring} paper. In this paper, we re-frame the studied problem as `item recommendation fairness in personalized ranking recommendation systems, and provide more details about the training process of the proposed model and details of experiment setup.
In this paper, we propose a two-stage ranking approach for recommending linear TV programs. The proposed approach first leverages user viewing patterns regarding time and TV channels to identify potential candidates for recommendation and then further leverages user preferences to rank these candidates given textual information about programs. To evaluate the method, we conduct empirical studies on a real-world TV dataset, the results of which demonstrate the superior performance of our model in terms of both recommendation accuracy and time efficiency.
Direct optimization of IR metrics has often been adopted as an approach to devise and develop ranking-based recommender systems. Most methods following this approach aim at optimizing the same metric being used for evaluation, under the assumption that this will lead to the best performance. A number of studies of this practice bring this assumption, however, into question. In this paper, we dig deeper into this issue in order to learn more about the effects of the choice of the metric to optimize on the performance of a ranking-based recommender system. We present an extensive experimental study conducted on different datasets in both pairwise and listwise learning-to-rank scenarios, to compare the relative merit of four popular IR metrics, namely RR, AP, nDCG and RBP, when used for optimization and assessment of recommender systems in various combinations. For the first three, we follow the practice of loss function formulation available in literature. For the fourth one, we propose novel loss functions inspired by RBP for both the pairwise and listwise scenario. Our results confirm that the best performance is indeed not necessarily achieved when optimizing the same metric being used for evaluation. In fact, we find that RBP-inspired losses perform at least as well as other metrics in a consistent way, and offer clear benefits in several cases. Interesting to see is that RBP-inspired losses, while improving the recommendation performance for all uses, may lead to an individual performance gain that is correlated with the activity level of a user in interacting with items. The more active the users, the more they benefit. Overall, our results challenge the assumption behind the current research practice of optimizing and evaluating the same metric, and point to RBP-based optimization instead as a promising alternative when learning to rank in the recommendation context.
A common challenge for most current recommender systems is the cold-start problem. Due to the lack of user-item interactions, the fine-tuned recommender systems are unable to handle situations with new users or new items. Recently, some works introduce the meta-optimization idea into the recommendation scenarios, i.e. predicting the user preference by only a few of past interacted items. The core idea is learning a global sharing initialization parameter for all users and then learning the local parameters for each user separately. However, most meta-learning based recommendation approaches adopt model-agnostic meta-learning for parameter initialization, where the global sharing parameter may lead the model into local optima for some users. In this paper, we design two memory matrices that can store task-specific memories and feature-specific memories. Specifically, the feature-specific memories are used to guide the model with personalized parameter initialization, while the task-specific memories are used to guide the model fast predicting the user preference. And we adopt a meta-optimization approach for optimizing the proposed method. We test the model on two widely used recommendation datasets and consider four cold-start situations. The experimental results show the effectiveness of the proposed methods.
In business domains, textit{bundling} is one of the most important marketing strategies to conduct product promotions, which is commonly used in online e-commerce and offline retailers. Existing recommender systems mostly focus on recommending individual items that users may be interested in. In this paper, we target at a practical but less explored recommendation problem named bundle recommendation, which aims to offer a combination of items to users. To tackle this specific recommendation problem in the context of the emph{virtual mall} in online games, we formalize it as a link prediction problem on a user-item-bundle tripartite graph constructed from the historical interactions, and solve it with a neural network model that can learn directly on the graph-structure data. Extensive experiments on three public datasets and one industrial game dataset demonstrate the effectiveness of the proposed method. Further, the bundle recommendation model has been deployed in production for more than one year in a popular online game developed by Netease Games, and the launch of the model yields more than 60% improvement on conversion rate of bundles, and a relative improvement of more than 15% on gross merchandise volume (GMV).
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