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Register a new userKnowledge-aware Complementary Product Representation Learning
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Added by
Da Xu
Publication date
2019
fields
Informatics Engineering
and research's language is
English
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Learning product representations that reflect complementary relationship plays a central role in e-commerce recommender system. In the absence of the product relationships graph, which existing methods rely on, there is a need to detect the complementary relationships directly from noisy and sparse customer purchase activities. Furthermore, unlike simple relationships such as similarity, complementariness is asymmetric and non-transitive. Standard usage of representation learning emphasizes on only one set of embedding, which is problematic for modelling such properties of complementariness. We propose using knowledge-aware learning with dual product embedding to solve the above challenges. We encode contextual knowledge into product representation by multi-task learning, to alleviate the sparsity issue. By explicitly modelling with user bias terms, we separate the noise of customer-specific preferences from the complementariness. Furthermore, we adopt the dual embedding framework to capture the intrinsic properties of complementariness and provide geometric interpretation motivated by the classic separating hyperplane theory. Finally, we propose a Bayesian network structure that unifies all the components, which also concludes several popular models as special cases. The proposed method compares favourably to state-of-art methods, in downstream classification and recommendation tasks. We also develop an implementation that scales efficiently to a dataset with millions of items and customers.
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News articles usually contain knowledge entities such as celebrities or organizations. Important entities in articles carry key messages and help to understand the content in a more direct way. An industrial news recommender system contains various key applications, such as personalized recommendation, item-to-item recommendation, news category classification, news popularity prediction and local news detection. We find that incorporating knowledge entities for better document understanding benefits these applications consistently. However, existing document understanding models either represent news articles without considering knowledge entities (e.g., BERT) or rely on a specific type of text encoding model (e.g., DKN) so that the generalization ability and efficiency is compromised. In this paper, we propose KRED, which is a fast and effective model to enhance arbitrary document representation with a knowledge graph. KRED first enriches entities embeddings by attentively aggregating information from their neighborhood in the knowledge graph. Then a context embedding layer is applied to annotate the dynamic context of different entities such as frequency, category and position. Finally, an information distillation layer aggregates the entity embeddings under the guidance of the original document representation and transforms the document vector into a new one. We advocate to optimize the model with a multi-task framework, so that different news recommendation applications can be united and useful information can be shared across different tasks. Experiments on a real-world Microsoft News dataset demonstrate that KRED greatly benefits a variety of news recommendation applications.
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Interactive recommendation aims to learn from dynamic interactions between items and users to achieve responsiveness and accuracy. Reinforcement learning is inherently advantageous for coping with dynamic environments and thus has attracted increasing attention in interactive recommendation research. Inspired by knowledge-aware recommendation, we proposed Knowledge-Guided deep Reinforcement learning (KGRL) to harness the advantages of both reinforcement learning and knowledge graphs for interactive recommendation. This model is implemented upon the actor-critic network framework. It maintains a local knowledge network to guide decision-making and employs the attention mechanism to capture long-term semantics between items. We have conducted comprehensive experiments in a simulated online environment with six public real-world datasets and demonstrated the superiority of our model over several state-of-the-art methods.
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