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Register a new userTowards more effective consumer steering via network analysis
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Added by
Antonio Iovanella
Publication date
2019
fields
Informatics Engineering
and research's language is
English
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Increased data gathering capacity, together with the spread of data analytics techniques, has prompted an unprecedented concentration of information related to the individuals preferences in the hands of a few gatekeepers. In the present paper, we show how platforms performances still appear astonishing in relation to some unexplored data and networks properties, capable to enhance the platforms capacity to implement steering practices by means of an increased ability to estimate individuals preferences. To this end, we rely on network science whose analytical tools allow data representations capable of highlighting relationships between subjects and/or items, extracting a great amount of information. We therefore propose a measure called Network Information Patrimony, considering the amount of information available within the system and we look into how platforms could exploit data stemming from connected profiles within a network, with a view to obtaining competitive advantages. Our measure takes into account the quality of the connections among nodes as the one of a hypothetical user in relation to its neighbourhood, detecting how users with a good neighbourhood -- hence of a superior connections set -- obtain better information. We tested our measures on Amazons instances, obtaining evidence which confirm the relevance of information extracted from nodes neighbourhood in order to steer targeted users.
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Nonnegative Matrix Factorization (NMF) aims to factorize a matrix into two optimized nonnegative matrices and has been widely used for unsupervised learning tasks such as product recommendation based on a rating matrix. However, although networks between nodes with the same nature exist, standard NMF overlooks them, e.g., the social network between users. This problem leads to comparatively low recommendation accuracy because these networks are also reflections of the nature of the nodes, such as the preferences of users in a social network. Also, social networks, as complex networks, have many different structures. Each structure is a composition of links between nodes and reflects the nature of nodes, so retaining the different network structures will lead to differences in recommendation performance. To investigate the impact of these network structures on the factorization, this paper proposes four multi-level network factorization algorithms based on the standard NMF, which integrates the vertical network (e.g., rating matrix) with the structures of horizontal network (e.g., user social network). These algorithms are carefully designed with corresponding convergence proofs to retain four desired network structures. Experiments on synthetic data show that the proposed algorithms are able to preserve the desired network structures as designed. Experiments on real-world data show that considering the horizontal networks improves the accuracy of document clustering and recommendation with standard NMF, and various structures show their differences in performance on these two tasks. These results can be directly used in document clustering and recommendation systems.
Many computer scientists use the aggregated answers of online workers to represent ground truth. Prior work has shown that aggregation methods such as majority voting are effective for measuring relatively objective features. For subjective features such as semantic connotation, online workers, known for optimizing their hourly earnings, tend to deteriorate in the quality of their responses as they work longer. In this paper, we aim to address this issue by proposing a quality-aware semantic data annotation system. We observe that with timely feedback on workers performance quantified by quality scores, better informed online workers can maintain the quality of their labeling throughout an extended period of time. We validate the effectiveness of the proposed annotation system through i) evaluating performance based on an expert-labeled dataset, and ii) demonstrating machine learning tasks that can lead to consistent learning behavior with 70%-80% accuracy. Our results suggest that with our system, researchers can collect high-quality answers of subjective semantic features at a large scale.
User representation learning is vital to capture diverse user preferences, while it is also challenging as user intents are latent and scattered among complex and different modalities of user-generated data, thus, not directly measurable. Inspired by the concept of user schema in social psychology, we take a new perspective to perform user representation learning by constructing a shared latent space to capture the dependency among different modalities of user-generated data. Both users and topics are embedded to the same space to encode users social connections and text content, to facilitate joint modeling of different modalities, via a probabilistic generative framework. We evaluated the proposed solution on large collections of Yelp reviews and StackOverflow discussion posts, with their associated network structures. The proposed model outperformed several state-of-the-art topic modeling based user models with better predictive power in unseen documents, and state-of-the-art network embedding based user models with improved link prediction quality in unseen nodes. The learnt user representations are also proved to be useful in content recommendation, e.g., expert finding in StackOverflow.
Modern popular TV series often develop complex storylines spanning several seasons, but are usually watched in quite a discontinuous way. As a result, the viewer generally needs a comprehensive summary of the previous season plot before the new one starts. The generation of such summaries requires first to identify and characterize the dynamics of the series subplots. One way of doing so is to study the underlying social network of interactions between the characters involved in the narrative. The standard tools used in the Social Networks Analysis field to extract such a network rely on an integration of time, either over the whole considered period, or as a sequence of several time-slices. However, they turn out to be inappropriate in the case of TV series, due to the fact the scenes showed onscreen alternatively focus on parallel storylines, and do not necessarily respect a traditional chronology. This makes existing extraction methods inefficient to describe the dynamics of relationships between characters, or to get a relevant instantaneous view of the current social state in the plot. This is especially true for characters shown as interacting with each other at some previous point in the plot but temporarily neglected by the narrative. In this article, we introduce narrative smoothing, a novel, still exploratory, network extraction method. It smooths the relationship dynamics based on the plot properties, aiming at solving some of the limitations present in the standard approaches. In order to assess our method, we apply it to a new corpus of 3 popular TV series, and compare it to both standard approaches. Our results are promising, showing narrative smoothing leads to more relevant observations when it comes to the characterization of the protagonists and their relationships. It could be used as a basis for further modeling the intertwined storylines constituting TV series plots.
Computational micromagnetics has become an essential tool in academia and industry to support fundamental research and the design and development of devices. Consequently, computational micromagnetics is widely used in the community, and the fraction of time researchers spend performing computational studies is growing. We focus on reducing this time by improving the interface between the numerical simulation and the researcher. We have designed and developed a human-centred research environment called Ubermag. With Ubermag, scientists can control an existing micromagnetic simulation package, such as OOMMF, from Jupyter notebooks. The complete simulation workflow, including definition, execution, and data analysis of simulation runs, can be performed within the same notebook environment. Numerical libraries, co-developed by the computational and data science community, can immediately be used for micromagnetic data analysis within this Python-based environment. By design, it is possible to extend Ubermag to drive other micromagnetic packages from the same environment.
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