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Infusing Collaborative Recommenders with Distributed Representations

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 Publication date 2016
and research's language is English




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Recommender systems assist users in navigating complex information spaces and focus their attention on the content most relevant to their needs. Often these systems rely on user activity or descriptions of the content. Social annotation systems, in which users collaboratively assign tags to items, provide another means to capture information about users and items. Each of these data sources provides unique benefits, capturing different relationships. In this paper, we propose leveraging multiple sources of data: ratings data as users report their affinity toward an item, tagging data as users assign annotations to items, and item data collected from an online database. Taken together, these datasets provide the opportunity to learn rich distributed representations by exploiting recent advances in neural network architectures. We first produce representations that subjectively capture interesting relationships among the data. We then empirically evaluate the utility of the representations to predict a users rating on an item and show that it outperforms more traditional representations. Finally, we demonstrate that traditional representations can be combined with representations trained through a neural network to achieve even better results.

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News recommendation calls for deep insights of news articles underlying semantics. Therefore, pretrained language models (PLMs), like BERT and RoBERTa, may substantially contribute to the recommendation quality. However, its extremely challenging to have news recommenders trained together with such big models: the learning of news recommenders requires intensive news encoding operations, whose cost is prohibitive if PLMs are used as the news encoder. In this paper, we propose a novel framework, {SpeedyFeed}, which efficiently trains PLMs-based news recommenders of superior quality. SpeedyFeed is highlighted for its light-weighted encoding pipeline, which gives rise to three major advantages. Firstly, it makes the intermedia results fully reusable for the training workflow, which removes most of the repetitive but redundant encoding operations. Secondly, it improves the data efficiency of the training workflow, where non-informative data can be eliminated from encoding. Thirdly, it further saves the cost by leveraging simplified news encoding and compact news representation. Extensive experiments show that SpeedyFeed leads to more than 100$times$ acceleration of the training process, which enables big models to be trained efficiently and effectively over massive user data. The well-trained PLMs-based model from SpeedyFeed demonstrates highly competitive performance, where it outperforms the state-of-the-art news recommenders with significant margins. SpeedyFeed is also a model-agnostic framework, which is potentially applicable to a wide spectrum of content-based recommender systems; therefore, the whole framework is open-sourced to facilitate the progress in related areas.
One of the key challenges in Sequential Recommendation (SR) is how to extract and represent user preferences. Traditional SR methods rely on the next item as the supervision signal to guide preference extraction and representation. We propose a novel learning strategy, named preference editing. The idea is to force the SR model to discriminate the common and unique preferences in different sequences of interactions between users and the recommender system. By doing so, the SR model is able to learn how to identify common and unique user preferences, and thereby do better user preference extraction and representation. We propose a transformer based SR model, named MrTransformer (Multi-preference Transformer), that concatenates some special tokens in front of the sequence to represent multiple user preferences and makes sure they capture different aspects through a preference coverage mechanism. Then, we devise a preference editing-based self-supervised learning mechanism for training MrTransformer which contains two main operations: preference separation and preference recombination. The former separates the common and unique user preferences for a given pair of sequences. The latter swaps the common preferences to obtain recombined user preferences for each sequence. Based on the preference separation and preference recombination operations, we define two types of SSL loss that require that the recombined preferences are similar to the original ones, and the common preferences are close to each other. We carry out extensive experiments on two benchmark datasets. MrTransformer with preference editing significantly outperforms state-of-the-art SR methods in terms of Recall, MRR and NDCG. We find that long sequences whose user preferences are harder to extract and represent benefit most from preference editing.
Collaborative Filtering aims at exploiting the feedback of users to provide personalised recommendations. Such algorithms look for latent variables in a large sparse matrix of ratings. They can be enhanced by adding side information to tackle the well-known cold start problem. While Neu-ral Networks have tremendous success in image and speech recognition, they have received less attention in Collaborative Filtering. This is all the more surprising that Neural Networks are able to discover latent variables in large and heterogeneous datasets. In this paper, we introduce a Collaborative Filtering Neural network architecture aka CFN which computes a non-linear Matrix Factorization from sparse rating inputs and side information. We show experimentally on the MovieLens and Douban dataset that CFN outper-forms the state of the art and benefits from side information. We provide an implementation of the algorithm as a reusable plugin for Torch, a popular Neural Network framework.
The large-scale recommender system mainly consists of two stages: matching and ranking. The matching stage (also known as the retrieval step) identifies a small fraction of relevant items from billion-scale item corpus in low latency and computational cost. Item-to-item collaborative filter (item-based CF) and embedding-based retrieval (EBR) have been long used in the industrial matching stage owing to its efficiency. However, item-based CF is hard to meet personalization, while EBR has difficulty in satisfying diversity. In this paper, we propose a novel matching architecture, Path-based Deep Network (named PDN), which can incorporate both personalization and diversity to enhance matching performance. Specifically, PDN is comprised of two modules: Trigger Net and Similarity Net. PDN utilizes Trigger Net to capture the users interest in each of his/her interacted item, and Similarity Net to evaluate the similarity between each interacted item and the target item based on these items profile and CF information. The final relevance between the user and the target item is calculated by explicitly considering users diverse interests, ie aggregating the relevance weights of the related two-hop paths (one hop of a path corresponds to user-item interaction and the other to item-item relevance). Furthermore, we describe the architecture design of a matching system with the proposed PDN in a leading real-world E-Commerce service (Mobile Taobao App). Based on offline evaluations and online A/B test, we show that PDN outperforms the existing solutions for the same task. The online results also demonstrate that PDN can retrieve more personalized and more diverse relevant items to significantly improve user engagement. Currently, PDN system has been successfully deployed at Mobile Taobao App and handling major online traffic.
Existing Collaborative Filtering (CF) methods are mostly designed based on the idea of matching, i.e., by learning user and item embeddings from data using shallow or deep models, they try to capture the associative relevance patterns in data, so that a user embedding can be matched with relevant item embeddings using designed or learned similarity functions. However, as a cognition rather than a perception intelligent task, recommendation requires not only the ability of pattern recognition and matching from data, but also the ability of cognitive reasoning in data. In this paper, we propose to advance Collaborative Filtering (CF) to Collaborative Reasoning (CR), which means that each user knows part of the reasoning space, and they collaborate for reasoning in the space to estimate preferences for each other. Technically, we propose a Neural Collaborative Reasoning (NCR) framework to bridge learning and reasoning. Specifically, we integrate the power of representation learning and logical reasoning, where representations capture similarity patterns in data from perceptual perspectives, and logic facilitates cognitive reasoning for informed decision making. An important challenge, however, is to bridge differentiable neural networks and symbolic reasoning in a shared architecture for optimization and inference. To solve the problem, we propose a modularized reasoning architecture, which learns logical operations such as AND ($wedge$), OR ($vee$) and NOT ($ eg$) as neural modules for implication reasoning ($rightarrow$). In this way, logical expressions can be equivalently organized as neural networks, so that logical reasoning and prediction can be conducted in a continuous space. Experiments on real-world datasets verified the advantages of our framework compared with both shallow, deep and reasoning models.
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