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Collective Influence Algorithm to find influencers via optimal percolation in massively large social media

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 Added by Hernan A. Makse
 Publication date 2016
  fields Physics
and research's language is English




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We elaborate on a linear time implementation of the Collective Influence (CI) algorithm introduced by Morone, Makse, Nature 524, 65 (2015) to find the minimal set of influencers in a network via optimal percolation. We show that the computational complexity of CI is O(N log N) when removing nodes one-by-one, with N the number of nodes. This is made possible by using an appropriate data structure to process the CI values, and by the finite radius l of the CI sphere. Furthermore, we introduce a simple extension of CI when l is infinite, the CI propagation (CI_P) algorithm, that considers the global optimization of influence via message passing in the whole network and identifies a slightly smaller fraction of influencers than CI. Remarkably, CI_P is able to reproduce the exact analytical optimal percolation threshold obtained by Bau, Wormald, Random Struct. Alg. 21, 397 (2002) for cubic random regular graphs, leaving little improvement left for random graphs. We also introduce the Collective Immunization Belief Propagation algorithm (CI_BP), a belief-propagation (BP) variant of CI based on optimal immunization, which has the same performance as CI_P. However, this small augmented performance of the order of 1-2 % in the low influencers tail comes at the expense of increasing the computational complexity from O(N log N) to O(N^2 log N), rendering both, CI_P and CI_BP, prohibitive for finding influencers in modern-day big-data. The same nonlinear running time drawback pertains to a recently introduced BP-decimation (BPD) algorithm by Mugisha, Zhou, arXiv:1603.05781. For instance, we show that for big-data social networks of typically 200 million users (eg, active Twitter users sending 500 million tweets per day), CI finds the influencers in less than 3 hours running on a single CPU, while the BP algorithms (CI_P, CI_BP and BDP) would take more than 3,000 years to accomplish the same task.



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The whole frame of interconnections in complex networks hinges on a specific set of structural nodes, much smaller than the total size, which, if activated, would cause the spread of information to the whole network [1]; or, if immunized, would prevent the diffusion of a large scale epidemic [2,3]. Localizing this optimal, i.e. minimal, set of structural nodes, called influencers, is one of the most important problems in network science [4,5]. Despite the vast use of heuristic strategies to identify influential spreaders [6-14], the problem remains unsolved. Here, we map the problem onto optimal percolation in random networks to identify the minimal set of influencers, which arises by minimizing the energy of a many-body system, where the form of the interactions is fixed by the non-backtracking matrix [15] of the network. Big data analyses reveal that the set of optimal influencers is much smaller than the one predicted by previous heuristic centralities. Remarkably, a large number of previously neglected weakly-connected nodes emerges among the optimal influencers. These are topologically tagged as low-degree nodes surrounded by hierarchical coronas of hubs, and are uncovered only through the optimal collective interplay of all the influencers in the network. Eventually, the present theoretical framework may hold a larger degree of universality, being applicable to other hard optimization problems exhibiting a continuous transition from a known phase [16].
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