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This chapter introduces statistical methods used in the analysis of social networks and in the rapidly evolving parallel-field of network science. Although several instances of social network analysis in health services research have appeared recently, the majority involve only the most basic methods and thus scratch the surface of what might be accomplished. Cutting-edge methods using relevant examples and illustrations in health services research are provided.
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How is online social media activity structured in the geographical space? Recent studies have shown that in spite of earlier visions about the death of distance, physical proximity is still a major factor in social tie formation and maintenance in virtual social networks. Yet, it is unclear, what are the characteristics of the distance dependence in online social networks. In order to explore this issue the complete network of the former major Hungarian online social network is analyzed. We find that the distance dependence is weaker for the online social network ties than what was found earlier for phone communication networks. For a further analysis we introduced a coarser granularity: We identified the settlements with the nodes of a network and assigned two kinds of weights to the links between them. When the weights are proportional to the number of contacts we observed weakly formed, but spatially based modules resembling to the borders of macro-regions, the highest level of regional administration in the country. If the weights are defined relative to an uncorrelated null model, the next level of administrative regions, counties are reflected.
Individual happiness is a fundamental societal metric. Normally measured through self-report, happiness has often been indirectly characterized and overshadowed by more readily quantifiable economic indicators such as gross domestic product. Here, we examine expressions made on the online, global microblog and social networking service Twitter, uncovering and explaining temporal variations in happiness and information levels over timescales ranging from hours to years. Our data set comprises over 46 billion words contained in nearly 4.6 billion expressions posted over a 33 month span by over 63 million unique users. In measuring happiness, we use a real-time, remote-sensing, non-invasive, text-based approach---a kind of hedonometer. In building our metric, made available with this paper, we conducted a survey to obtain happiness evaluations of over 10,000 individual words, representing a tenfold size improvement over similar existing word sets. Rather than being ad hoc, our word list is chosen solely by frequency of usage and we show how a highly robust metric can be constructed and defended.
Online social media have greatly affected the way in which we communicate with each other. However, little is known about what are the fundamental mechanisms driving dynamical information flow in online social systems. Here, we introduce a generative model for online sharing behavior that is analytically tractable and which can reproduce several characteristics of empirical micro-blogging data on hashtag usage, such as (time-dependent) heavy-tailed distributions of meme popularity. The presented framework constitutes a null model for social spreading phenomena which, in contrast to purely empirical studies or simulation-based models, clearly distinguishes the roles of two distinct factors affecting meme popularity: the memory time of users and the connectivity structure of the social network.
Social networks amplify inequalities due to fundamental mechanisms of social tie formation such as homophily and triadic closure. These forces sharpen social segregation reflected in network fragmentation. Yet, little is known about what structural factors facilitate fragmentation. In this paper we use big data from a widely-used online social network to demonstrate that there is a significant relationship between social network fragmentation and income inequality in cities and towns. We find that the organization of the physical urban space has a stronger relationship with fragmentation than unequal access to education, political segregation, or the presence of ethnic and religious minorities. Fragmentation of social networks is significantly higher in towns in which residential neighborhoods are divided by physical barriers such as rivers and railroads and are relatively distant from the center of town. Towns in which amenities are spatially concentrated are also typically more socially segregated. These relationships suggest how urban planning may be a useful point of intervention to mitigate inequalities in the long run.
Community detection helps us simplify the complex configuration of networks, but communities are reliable only if they are statistically significant. To detect statistically significant communities, a common approach is to resample the original network and analyze the communities. But resampling assumes independence between samples, while the components of a network are inherently dependent. Therefore, we must understand how breaking dependencies between resampled components affects the results of the significance analysis. Here we use scientific communication as a model system to analyze this effect. Our dataset includes citations among articles published in journals in the years 1984-2010. We compare parametric resampling of citations with non-parametric article resampling. While citation resampling breaks link dependencies, article resampling maintains such dependencies. We find that citation resampling underestimates the variance of link weights. Moreover, this underestimation explains most of the differences in the significance analysis of ranking and clustering. Therefore, when only link weights are available and article resampling is not an option, we suggest a simple parametric resampling scheme that generates link-weight variances close to the link-weight variances of article resampling. Nevertheless, when we highlight and summarize important structural changes in science, the more dependencies we can maintain in the resampling scheme, the earlier we can predict structural change.
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