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Register a new userHidden Advertorial Detection on Social Media in Chinese
الكشف الإعلامي المخفي على وسائل التواصل الاجتماعي باللغة الصينية
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في الوقت الحاضر، هناك الكثير من الإعلانات التي تختبئ كوظائف طبيعية أو مشاريع خبرة في وسائل التواصل الاجتماعي.هناك القليل من البحوث في الكشف عن الإعلانات على النصوص الصينية الماندرين.وهكذا تهدف هذه الورقة إلى التركيز على الكشف الإعلامي المخفي عن المشاركات عبر الإنترنت في تايوان ماندرين الصينية.لقد فحصنا سبعة ميزات سياقية بناء على نظريات لغوية في مستوى الخطاب.يمكن تجميع هذه الميزات إلى ثلاثة مخططات تحت بنية الكتابة العامة العامة.نفذت هذه الميزات هذه لتدريب نموذج برت متعدد المهام للكشف عن إعلانات.اقترحت النتائج أن ميزات لغوية محددة سيساعد في استخراج إعلانات.
Nowadays, there are a lot of advertisements hiding as normal posts or experience sharing in social media. There is little research of advertorial detection on Mandarin Chinese texts. This paper thus aimed to focus on hidden advertorial detection of online posts in Taiwan Mandarin Chinese. We inspected seven contextual features based on linguistic theories in discourse level. These features can be further grouped into three schemas under the general advertorial writing structure. We further implemented these features to train a multi-task BERT model to detect advertorials. The results suggested that specific linguistic features would help extract advertorials.
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