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Register a new userIncremental Learning for Personalized Recommender Systems
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Added by
Yunbo Ouyang
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Ubiquitous personalized recommender systems are built to achieve two seemingly conflicting goals, to serve high quality content tailored to individual users taste and to adapt quickly to the ever changing environment. The former requires a complex machine learning model that is trained on a large amount of data; the latter requires frequent update to the model. We present an incremental learning solution to provide both the training efficiency and the model quality. Our solution is based on sequential Bayesian update and quadratic approximation. Our focus is on large-scale personalized logistic regression models, with extensions to deep learning models. This paper fills in the gap between the theory and the practice by addressing a few implementation challenges that arise when applying incremental learning to large personalized recommender systems. Detailed offline and online experiments demonstrated our approach can significantly shorten the training time while maintaining the model accuracy. The solution is deployed in LinkedIn and directly applicable to industrial scale recommender systems.
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Given the convenience of collecting information through online services, recommender systems now consume large scale data and play a more important role in improving user experience. With the recent emergence of Graph Neural Networks (GNNs), GNN-based recommender models have shown the advantage of modeling the recommender system as a user-item bipartite graph to learn representations of users and items. However, such models are expensive to train and difficult to perform frequent updates to provide the most up-to-date recommendations. In this work, we propose to update GNN-based recommender models incrementally so that the computation time can be greatly reduced and models can be updated more frequently. We develop a Graph Structure Aware Incremental Learning framework, GraphSAIL, to address the commonly experienced catastrophic forgetting problem that occurs when training a model in an incremental fashion. Our approach preserves a users long-term preference (or an items long-term property) during incremental model updating. GraphSAIL implements a graph structure preservation strategy which explicitly preserves each nodes local structure, global structure, and self-information, respectively. We argue that our incremental training framework is the first attempt tailored for GNN based recommender systems and demonstrate its improvement compared to other incremental learning techniques on two public datasets. We further verify the effectiveness of our framework on a large-scale industrial dataset.
Modeling user interests is crucial in real-world recommender systems. In this paper, we present a new user interest representation model for personalized recommendation. Specifically, the key novelty behind our model is that it explicitly models user interests as a hypercuboid instead of a point in the space. In our approach, the recommendation score is learned by calculating a compositional distance between the user hypercuboid and the item. This helps to alleviate the potential geometric inflexibility of existing collaborative filtering approaches, enabling a greater extent of modeling capability. Furthermore, we present two variants of hypercuboids to enhance the capability in capturing the diversities of user interests. A neural architecture is also proposed to facilitate user hypercuboid learning by capturing the activity sequences (e.g., buy and rate) of users. We demonstrate the effectiveness of our proposed model via extensive experiments on both public and commercial datasets. Empirical results show that our approach achieves very promising results, outperforming existing state-of-the-art.
Classical recommender system methods typically face the filter bubble problem when users only receive recommendations of their familiar items, making them bored and dissatisfied. To address the filter bubble problem, unexpected recommendations have been proposed to recommend items significantly deviating from users prior expectations and thus surprising them by presenting fresh and previously unexplored items to the users. In this paper, we describe a novel Personalized Unexpected Recommender System (PURS) model that incorporates unexpectedness into the recommendation process by providing multi-cluster modeling of user interests in the latent space and personalized unexpectedness via the self-attention mechanism and via selection of an appropriate unexpected activation function. Extensive offline experiments on three real-world datasets illustrate that the proposed PURS model significantly outperforms the state-of-the-art baseline approaches in terms of both accuracy and unexpectedness measures. In addition, we conduct an online A/B test at a major video platform Alibaba-Youku, where our model achieves over 3% increase in the average video view per user metric. The proposed model is in the process of being deployed by the company.
Users of industrial recommender systems are normally suggesteda list of items at one time. Ideally, such list-wise recommendationshould provide diverse and relevant options to the users. However, in practice, list-wise recommendation is implemented as top-N recommendation. Top-N recommendation selects the first N items from candidates to display. The list is generated by a ranking function, which is learned from labeled data to optimize accuracy.However, top-N recommendation may lead to suboptimal, as it focuses on accuracy of each individual item independently and overlooks mutual influence between items. Therefore, we propose a personalized re-ranking model for improving diversity of the recommendation list in real recommender systems. The proposed re-ranking model can be easily deployed as a follow-up component after any existing ranking function. The re-ranking model improves the diversity by employing personalized Determinental Point Process (DPP). DPP has been applied in some recommender systems to improve the diversity and increase the user engagement.However, DPP does not take into account the fact that users may have individual propensities to the diversity. To overcome such limitation, our re-ranking model proposes a personalized DPP to model the trade-off between accuracy and diversity for each individual user. We implement and deploy the personalized DPP model on alarge scale industrial recommender system. Experimental results on both offline and online demonstrate the efficiency of our proposed re-ranking model.
Recommendation for new users, also called user cold start, has been a well-recognized challenge for online recommender systems. Most existing methods view the crux as the lack of initial data. However, in this paper, we argue that there are neglected problems: 1) New users behaviour follows much different distributions from regular users. 2) Although personalized features are involved, heavily imbalanced samples prevent the model from balancing new/regular user distributions, as if the personalized features are overwhelmed. We name the problem as the submergence of personalization. To tackle this problem, we propose a novel module: Personalized COld Start MOdules (POSO). Considering from a model architecture perspective, POSO personalizes existing modules by introducing multiple user-group-specialized sub-modules. Then, it fuses their outputs by personalized gates, resulting in comprehensive representations. In such way, POSO projects imbalanced features to even modules. POSO can be flexibly integrated into many existing modules and effectively improves their performance with negligible computational overheads. The proposed method shows remarkable advantage in industrial scenario. It has been deployed on the large-scale recommender system of Kwai, and improves new user Watch Time by a large margin (+7.75%). Moreover, POSO can be further generalized to regular users, inactive users and returning users (+2%-3% on Watch Time), as well as item cold start (+3.8% on Watch Time). Its effectiveness has also been verified on public dataset (MovieLens 20M). We believe such practical experience can be well generalized to other scenarios.
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