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Register a new userA Projected Gradient Method for Opinion Optimization with Limited Changes of Susceptibility to Persuasion
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Added by
Atsushi Miyauchi
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Many social phenomena are triggered by public opinion that is formed in the process of opinion exchange among individuals. To date, from the engineering point of view, a large body of work has been devoted to studying how to manipulate individual opinions so as to guide public opinion towards the desired state. Recently, Abebe et al. (KDD 2018) have initiated the study of the impact of interventions at the level of susceptibility rather than the interventions that directly modify individual opinions themselves. For the model, Chan et al. (The Web Conference 2019) designed a local search algorithm to find an optimal solution in polynomial time. However, it can be seen that the solution obtained by solving the above model might not be implemented in real-world scenarios. In fact, as we do not consider the amount of changes of the susceptibility, it would be too costly to change the susceptibility values for agents based on the solution. In this paper, we study an opinion optimization model that is able to limit the amount of changes of the susceptibility in various forms. First we introduce a novel opinion optimization model, where the initial susceptibility values are given as additional input and the feasible region is defined using the $ell_p$-ball centered at the initial susceptibility vector. For the proposed model, we design a projected gradient method that is applicable to the case where there are millions of agents. Finally we conduct thorough experiments using a variety of real-world social networks and demonstrate that the proposed algorithm outperforms baseline methods.
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A long line of work in social psychology has studied variations in peoples susceptibility to persuasion -- the extent to which they are willing to modify their opinions on a topic. This body of literature suggests an interesting perspective on theoretical models of opinion formation by interacting parties in a network: in addition to considering interventions that directly modify peoples intrinsic opinions, it is also natural to consider interventions that modify peoples susceptibility to persuasion. In this work, motivated by this fact we propose a new framework for social influence. Specifically, we adopt a popular model for social opinion dynamics, where each agent has some fixed innate opinion, and a resistance that measures the importance it places on its innate opinion; agents influence one anothers opinions through an iterative process. Under non-trivial conditions, this iterative process converges to some equilibrium opinion vector. For the unbudgeted variant of the problem, the goal is to select the resistance of each agent (from some given range) such that the sum of the equilibrium opinions is minimized. We prove that the objective function is in general non-convex. Hence, formulating the problem as a convex program as in an early version of this work (Abebe et al., KDD18) might have potential correctness issues. We instead analyze the structure of the objective function, and show that any local optimum is also a global optimum, which is somehow surprising as the objective function might not be convex. Furthermore, we combine the iterative process and the local search paradigm to design very efficient algorithms that can solve the unbudgeted variant of the problem optimally on large-scale graphs containing millions of nodes. Finally, we propose and evaluate experimentally a family of heuristics for the budgeted variation of the problem.
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