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Register a new userPre-training of Temporal Convolutional Neural Networks for Popularity Prediction
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Added by
Qi Cao
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Predicting the popularity of online content is a fundamental problem in various application areas. One practical challenge for popularity prediction takes roots in the different settings of popularity prediction tasks in different situations, e.g., the varying lengths of the observation time window or prediction horizon. In other words, a good model for popularity prediction is desired to handle various tasks with different settings. However, the conventional paradigm for popularity prediction is training a separate prediction model for each prediction task, and thus the obtained model for one task is difficult to be generalized to other tasks, causing a great waste of training time and computational resources. To solve this issue, in this paper, we propose a novel pre-training framework for popularity prediction, aiming to pre-train a general deep representation model by learning intrinsic knowledge about popularity dynamics from the readily available diffusion cascades. We design a novel pretext task for pre-training, i.e., temporal context prediction for two randomly sampled time slices of popularity dynamics, impelling the deep prediction model to effectively capture the characteristics of popularity dynamics. Taking the state-of-the-art deep model, i.e., temporal convolutional neural network, as an instantiation of our proposed framework, experimental results conducted on both Sina Weibo and Twitter datasets demonstrate both the effectiveness and efficiency of the proposed pre-training framework for multiple popularity prediction tasks.
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People differ in how they attend to, interpret, and respond to their surroundings. Convergent processing of the world may be one factor that contributes to social connections between individuals. We used neuroimaging and network analysis to investigate whether the most central individuals in their communities (as measured by in-degree centrality, a notion of popularity) process the world in a particularly normative way. More central individuals had exceptionally similar neural responses to their peers and especially to each other in brain regions associated with high-level interpretations and social cognition (e.g., in the default-mode network), whereas less-central individuals exhibited more idiosyncratic responses. Self-reported enjoyment of and interest in stimuli followed a similar pattern, but accounting for these data did not change our main results. These findings suggest an Anna Karenina principle in social networks: Highly-central individuals process the world in exceptionally similar ways, whereas less-central individuals process the world in idiosyncratic ways.
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