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Register a new userSpatio-Temporal Analysis of Topic Popularity in Twitter
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Added by
Amitabha Bagchi
Publication date
2011
fields
Informatics Engineering
and research's language is
English
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We present the first comprehensive characterization of the diffusion of ideas on Twitter, studying more than 4000 topics that include both popular and less popular topics. On a data set containing approximately 10 million users and a comprehensive scraping of all the tweets posted by these users between June 2009 and August 2009 (approximately 200 million tweets), we perform a rigorous temporal and spatial analysis, investigating the time-evolving properties of the subgraphs formed by the users discussing each topic. We focus on two different notions of the spatial: the network topology formed by follower-following links on Twitter, and the geospatial location of the users. We investigate the effect of initiators on the popularity of topics and find that users with a high number of followers have a strong impact on popularity. We deduce that topics become popular when disjoint clusters of users discussing them begin to merge and form one giant component that grows to cover a significant fraction of the network. Our geospatial analysis shows that highly popular topics are those that cross regional boundaries aggressively.
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On social media platforms, like Twitter, users are often interested in gaining more influence and popularity by growing their set of followers, aka their audience. Several studies have described the properties of users on Twitter based on static snapshots of their follower network. Other studies have analyzed the general process of link formation. Here, rather than investigating the dynamics of this process itself, we study how the characteristics of the audience and follower links change as the audience of a user grows in size on the road to users popularity. To begin with, we find that the early followers tend to be more elite users than the late followers, i.e., they are more likely to have verified and expert accounts. Moreover, the early followers are significantly more similar to the person that they follow than the late followers. Namely, they are more likely to share time zone, language, and topics of interests with the followed user. To some extent, these phenomena are related with the growth of Twitter itself, wherein the early followers tend to be the early adopters of Twitter, while the late followers are late adopters. We isolate, however, the effect of the growth of audiences consisting of followers from the growth of Twitters user base itself. Finally, we measure the engagement of such audiences with the content of the followed user, by measuring the probability that an early or late follower becomes a retweeter.
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