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Register a new userOnline Allocation and Display Ads Optimization with Surplus Supply
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Added by
Yifeng Teng
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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In this work, we study a scenario where a publisher seeks to maximize its total revenue across two sales channels: guaranteed contracts that promise to deliver a certain number of impressions to the advertisers, and spot demands through an Ad Exchange. On the one hand, if a guaranteed contract is not fully delivered, it incurs a penalty for the publisher. On the other hand, the publisher might be able to sell an impression at a high price in the Ad Exchange. How does a publisher maximize its total revenue as a sum of the revenue from the Ad Exchange and the loss from the under-delivery penalty? We study this problem parameterized by emph{supply factor $f$}: a notion we introduce that, intuitively, captures the number of times a publisher can satisfy all its guaranteed contracts given its inventory supply. In this work we present a fast simple deterministic algorithm with the optimal competitive ratio. The algorithm and the optimal competitive ratio are a function of the supply factor, penalty, and the distribution of the bids in the Ad Exchange. Beyond the yield optimization problem, classic online allocation problems such as online bipartite matching of [Karp-Vazirani-Vazirani 90] and its vertex-weighted variant of [Aggarwal et al. 11] can be studied in the presence of the additional supply guaranteed by the supply factor. We show that a supply factor of $f$ improves the approximation factors from $1-1/e$ to $f-fe^{-1/f}$. Our approximation factor is tight and approaches $1$ as $f to infty$.
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We consider the problem of allocating a set of divisible goods to $N$ agents in an online manner, aiming to maximize the Nash social welfare, a widely studied objective which provides a balance between fairness and efficiency. The goods arrive in a sequence of $T$ periods and the value of each agent for a good is adversarially chosen when the good arrives. We first observe that no online algorithm can achieve a competitive ratio better than the trivial $O(N)$, unless it is given additional information about the agents values. Then, in line with the emerging area of algorithms with predictions, we consider a setting where for each agent, the online algorithm is only given a prediction of her monopolist utility, i.e., her utility if all goods were given to her alone (corresponding to the sum of her values over the $T$ periods). Our main result is an online algorithm whose competitive ratio is parameterized by the multiplicative errors in these predictions. The algorithm achieves a competitive ratio of $O(log N)$ and $O(log T)$ if the predictions are perfectly accurate. Moreover, the competitive ratio degrades smoothly with the errors in the predictions, and is surprisingly robust: the logarithmic competitive ratio holds even if the predictions are very inaccurate. We complement this positive result by showing that our bounds are essentially tight: no online algorithm, even if provided with perfectly accurate predictions, can achieve a competitive ratio of $O(log^{1-epsilon} N)$ or $O(log^{1-epsilon} T)$ for any constant $epsilon>0$.
Computational advertising has been studied to design efficient marketing strategies that maximize the number of acquired customers. In an increased competitive market, however, a market leader (a leader) requires the acquisition of new customers as well as the retention of her loyal customers because there often exists a competitor (a follower) who tries to attract customers away from the market leader. In this paper, we formalize a new model called the Stackelberg budget allocation game with a bipartite influence model by extending a budget allocation problem over a bipartite graph to a Stackelberg game. To find a strong Stackelberg equilibrium, a standard solution concept of the Stackelberg game, we propose two algorithms: an approximation algorithm with provable guarantees and an efficient heuristic algorithm. In addition, for a special case where customers are disjoint, we propose an exact algorithm based on linear programming. Our experiments using real-world datasets demonstrate that our algorithms outperform a baseline algorithm even when the follower is a powerful competitor.
In this paper we introduce novel algorithmic strategies for effciently playing two-player games in which the players have different or identical player roles. In the case of identical roles, the players compete for the same objective (that of winning the game). The case with different player roles assumes that one of the players asks questions in order to identify a secret pattern and the other one answers them. The purpose of the first player is to ask as few questions as possible (or that the questions and their number satisfy some previously known constraints) and the purpose of the secret player is to answer the questions in a way that will maximize the number of questions asked by the first player (or in a way which forces the first player to break the constraints of the game). We consider both previously known games (or extensions of theirs) and new types of games, introduced in this paper.
We consider the problem of selling perishable items to a stream of buyers in order to maximize social welfare. A seller starts with a set of identical items, and each arriving buyer wants any one item, and has a valuation drawn i.i.d. from a known distribution. Each item, however, disappears after an a priori unknown amount of time that we term the horizon for that item. The seller knows the (possibly different) distribution of the horizon for each item, but not its realization till the item actually disappears. As with the classic prophet inequalities, the goal is to design an online pricing scheme that competes with the prophet that knows the horizon and extracts full social surplus (or welfare). Our main results are for the setting where items have independent horizon distributions satisfying the monotone-hazard-rate (MHR) condition. Here, for any number of items, we achieve a constant-competitive bound via a conceptually simple policy that balances the rate at which buyers are accepted with the rate at which items are removed from the system. We implement this policy via a novel technique of matching via probabilistically simulating departures of the items at future times. Moreover, for a single item and MHR horizon distribution with mean $mu$, we show a tight result: There is a fixed pricing scheme that has competitive ratio at most $2 - 1/mu$, and this is the best achievable in this class. We further show that our results are best possible. First, we show that the competitive ratio is unbounded without the MHR assumption even for one item. Further, even when the horizon distributions are i.i.d. MHR and the number of items becomes large, the competitive ratio of any policy is lower bounded by a constant greater than $1$, which is in sharp contrast to the setting with identical deterministic horizons.
The probabilistic serial (PS) rule is one of the most prominent randomized rules for the assignment problem. It is well-known for its superior fairness and welfare properties. However, PS is not immune to manipulative behaviour by the agents. We examine computational and non-computational aspects of strategising under the PS rule. Firstly, we study the computational complexity of an agent manipulating the PS rule. We present polynomial-time algorithms for optimal manipulation. Secondly, we show that expected utility best responses can cycle. Thirdly, we examine the existence and computation of Nash equilibrium profiles under the PS rule. We show that a pure Nash equilibrium is guaranteed to exist under the PS rule. For two agents, we identify two different types of preference profiles that are not only in Nash equilibrium but can also be computed in linear time. Finally, we conduct experiments to check the frequency of manipulability of the PS rule under different combinations of the number of agents, objects, and utility functions.
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