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Register a new userIM-META: Influence Maximization Using Node Metadata in Networks With Unknown Topology
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Added by
Won-Yong Shin
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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In real-world applications of influence maximization (IM), the network structure is often unknown. In this case, we may identify the most influential seed nodes by exploring only a part of the underlying network given a small budget for node queries. Motivated by the fact that collecting node metadata is more cost-effective than investigating the relationship between nodes via queried nodes, we develop IM-META, an end-to-end solution to IM in networks with unknown topology by retrieving information from both queries and node metadata. However, using such metadata to aid the IM process is not without risk due to the noisy nature of metadata and uncertainties in connectivity inference. To tackle these challenges, we formulate an IM problem that aims to find two sets, i.e., seed nodes and queried nodes. We propose an effective method that iteratively performs three steps: 1) we learn the relationship between collected metadata and edges via a Siamese neural network model, 2) we select a number of inferred influential edges to construct a reinforced graph used for discovering an optimal seed set, and 3) we identify the next node to query by maximizing the inferred influence spread using a topology-aware ranking strategy. By querying only 5% of nodes, IM-META reaches 93% of the upper bound performance.
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We study the online influence maximization (OIM) problem in social networks, where in multiple rounds the learner repeatedly chooses seed nodes to generate cascades, observes the cascade feedback, and gradually learns the best seeds that generate the largest cascade. We focus on two major challenges in this paper. First, we work with node-level feedback instead of edge-level feedback. The edge-level feedback reveals all edges that pass through information in a cascade, where the node-level feedback only reveals the activated nodes with timestamps. The node-level feedback is arguably more realistic since in practice it is relatively easy to observe who is influenced but very difficult to observe from which relationship (edge) the influence comes from. Second, we use standard offline oracle instead of offline pair-oracle. To compute a good seed set for the next round, an offline pair-oracle finds the best seed set and the best parameters within the confidence region simultaneously, and such an oracle is difficult to compute due to the combinatorial core of OIM problem. So we focus on how to use the standard offline influence maximization oracle which finds the best seed set given the edge parameters as input. In this paper, we resolve these challenges for the two most popular diffusion models, the independent cascade (IC) and the linear threshold (LT) model. For the IC model, the past research only achieves edge-level feedback, while we present the first $widetilde{O}(sqrt{T})$-regret algorithm for the node-level feedback. Besides, the algorithm only invokes standard offline oracles. For the LT model, a recent study only provides an OIM solution that meets the first challenge but still requires a pair-oracle. In this paper, we apply a similar technique as in the IC model to replace the pair-oracle with a standard oracle while maintaining $widetilde{O}(sqrt{T})$-regret.
Influence Maximization (IM) aims to maximize the number of people that become aware of a product by finding the `best set of `seed users to initiate the product advertisement. Unlike prior arts on static social networks containing fixed number of users, we undertake the first study of IM in more realistic evolving networks with temporally growing topology. The task of evolving IM ({bfseries EIM}), however, is far more challenging over static cases in the sense that seed selection should consider its impact on future users and the probabilities that users influence one another also evolve over time. We address the challenges through $mathbb{EIM}$, a newly proposed bandit-based framework that alternates between seed nodes selection and knowledge (i.e., nodes growing speed and evolving influences) learning during network evolution. Remarkably, $mathbb{EIM}$ involves three novel components to handle the uncertainties brought by evolution:
Influence maximization (IM) aims at maximizing the spread of influence by offering discounts to influential users (called seeding). In many applications, due to users privacy concern, overwhelming network scale etc., it is hard to target any user in the network as one wishes. Instead, only a small subset of users is initially accessible. Such access limitation would significantly impair the influence spread, since IM often relies on seeding high degree users, which are particularly rare in such a small subset due to the power-law structure of social networks. In this paper, we attempt to solve the limited IM in real-world scenarios by the adaptive approach with seeding and diffusion uncertainty considered. Specifically, we consider fine-grained discounts and assume users accept the discount probabilistically. The diffusion process is depicted by the independent cascade model. To overcome the access limitation, we prove the set-wise friendship paradox (FP) phenomenon that neighbors have higher degree in expectation, and propose a two-stage seeding model with the FP embedded, where neighbors are seeded. On this basis, for comparison we formulate the non-adaptive case and adaptive case, both proven to be NP-hard. In the non-adaptive case, discounts are allocated to users all at once. We show the monotonicity of influence spread w.r.t. discount allocation and design a two-stage coordinate descent framework to decide the discount allocation. In the adaptive case, users are sequentially seeded based on observations of existing seeding and diffusion results. We prove the adaptive submodularity and submodularity of the influence spread function in two stages. Then, a series of adaptive greedy algorithms are proposed with constant approximation ratio.
Influence maximization problem attempts to find a small subset of nodes that makes the expected influence spread maximized, which has been researched intensively before. They all assumed that each user in the seed set we select is activated successfully and then spread the influence. However, in the real scenario, not all users in the seed set are willing to be an influencer. Based on that, we consider each user associated with a probability with which we can activate her as a seed, and we can attempt to activate her many times. In this paper, we study the adaptive influence maximization with multiple activations (Adaptive-IMMA) problem, where we select a node in each iteration, observe whether she accepts to be a seed, if yes, wait to observe the influence diffusion process; If no, we can attempt to activate her again with a higher cost or select another node as a seed. We model the multiple activations mathematically and define it on the domain of integer lattice. We propose a new concept, adaptive dr-submodularity, and show our Adaptive-IMMA is the problem that maximizing an adaptive monotone and dr-submodular function under the expected knapsack constraint. Adaptive dr-submodular maximization problem is never covered by any existing studies. Thus, we summarize its properties and study its approximability comprehensively, which is a non-trivial generalization of existing analysis about adaptive submodularity. Besides, to overcome the difficulty to estimate the expected influence spread, we combine our adaptive greedy policy with sampling techniques without losing the approximation ratio but reducing the time complexity. Finally, we conduct experiments on several real datasets to evaluate the effectiveness and efficiency of our proposed policies.
Social networks have been popular platforms for information propagation. An important use case is viral marketing: given a promotion budget, an advertiser can choose some influential users as the seed set and provide them free or discounted sample products; in this way, the advertiser hopes to increase the popularity of the product in the users friend circles by the world-of-mouth effect, and thus maximizes the number of users that information of the production can reach. There has been a body of literature studying the influence maximization problem. Nevertheless, the existing studies mostly investigate the problem on a one-off basis, assuming fixed known influence probabilities among users, or the knowledge of the exact social network topology. In practice, the social network topology and the influence probabilities are typically unknown to the advertiser, which can be varying over time, i.e., in cases of newly established, strengthened or weakened social ties. In this paper, we focus on a dynamic non-stationary social network and design a randomized algorithm, RSB, based on multi-armed bandit optimization, to maximize influence propagation over time. The algorithm produces a sequence of online decisions and calibrates its explore-exploit strategy utilizing outcomes of previous decisions. It is rigorously proven to achieve an upper-bounded regret in reward and applicable to large-scale social networks. Practical effectiveness of the algorithm is evaluated using both synthetic and real-world datasets, which demonstrates that our algorithm outperforms previous stationary methods under non-stationary conditions.
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