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Register a new userLearning to Warm Up Cold Item Embeddings for Cold-start Recommendation with Meta Scaling and Shifting Networks
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Added by
Yongchun Zhu
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Recently, embedding techniques have achieved impressive success in recommender systems. However, the embedding techniques are data demanding and suffer from the cold-start problem. Especially, for the cold-start item which only has limited interactions, it is hard to train a reasonable item ID embedding, called cold ID embedding, which is a major challenge for the embedding techniques. The cold item ID embedding has two main problems: (1) A gap is existing between the cold ID embedding and the deep model. (2) Cold ID embedding would be seriously affected by noisy interaction. However, most existing methods do not consider both two issues in the cold-start problem, simultaneously. To address these problems, we adopt two key ideas: (1) Speed up the model fitting for the cold item ID embedding (fast adaptation). (2) Alleviate the influence of noise. Along this line, we propose Meta Scaling and Shifting Networks to generate scaling and shifting functions for each item, respectively. The scaling function can directly transform cold item ID embeddings into warm feature space which can fit the model better, and the shifting function is able to produce stable embeddings from the noisy embeddings. With the two meta networks, we propose Meta Warm Up Framework (MWUF) which learns to warm up cold ID embeddings. Moreover, MWUF is a general framework that can be applied upon various existing deep recommendation models. The proposed model is evaluated on three popular benchmarks, including both recommendation and advertising datasets. The evaluation results demonstrate its superior performance and compatibility.
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A fundamental challenge for sequential recommenders is to capture the sequential patterns of users toward modeling how users transit among items. In many practical scenarios, however, there are a great number of cold-start users with only minimal logged interactions. As a result, existing sequential recommendation models will lose their predictive power due to the difficulties in learning sequential patterns over users with only limited interactions. In this work, we aim to improve sequential recommendation for cold-start users with a novel framework named MetaTL, which learns to model the transition patterns of users through meta-learning. Specifically, the proposed MetaTL: (i) formulates sequential recommendation for cold-start users as a few-shot learning problem; (ii) extracts the dynamic transition patterns among users with a translation-based architecture; and (iii) adopts meta transitional learning to enable fast learning for cold-start users with only limited interactions, leading to accurate inference of sequential interactions.
The item cold-start problem seriously limits the recommendation performance of Collaborative Filtering (CF) methods when new items have either none or very little interactions. To solve this issue, many modern Internet applications propose to predict a new items interaction from the possessing contents. However, it is difficult to design and learn a map between the items interaction history and the corresponding contents. In this paper, we apply the Wasserstein distance to address the item cold-start problem. Given item content information, we can calculate the similarity between the interacted items and cold-start ones, so that a users preference on cold-start items can be inferred by minimizing the Wasserstein distance between the distributions over these two types of items. We further adopt the idea of CF and propose Wasserstein CF (WCF) to improve the recommendation performance on cold-start items. Experimental results demonstrate the superiority of WCF over state-of-the-art approaches.
Practical recommender systems experience a cold-start problem when observed user-item interactions in the history are insufficient. Meta learning, especially gradient based one, can be adopted to tackle this problem by learning initial parameters of the model and thus allowing fast adaptation to a specific task from limited data examples. Though with significant performance improvement, it commonly suffers from two critical issues: the non-compatibility with mainstream industrial deployment and the heavy computational burdens, both due to the inner-loop gradient operation. These two issues make them hard to be applied in practical recommender systems. To enjoy the benefits of meta learning framework and mitigate these problems, we propose a recommendation framework called Contextual Modulation Meta Learning (CMML). CMML is composed of fully feed-forward operations so it is computationally efficient and completely compatible with the mainstream industrial deployment. CMML consists of three components, including a context encoder that can generate context embedding to represent a specific task, a hybrid context generator that aggregates specific user-item features with task-level context, and a contextual modulation network, which can modulate the recommendation model to adapt effectively. We validate our approach on both scenario-specific and user-specific cold-start setting on various real-world datasets, showing CMML can achieve comparable or even better performance with gradient based methods yet with much higher computational efficiency and better interpretability.
When a new user just signs up on a website, we usually have no information about him/her, i.e. no interaction with items, no user profile and no social links with other users. Under such circumstances, we still expect our recommender systems could attract the users at the first time so that the users decide to stay on the website and become active users. This problem falls into new user cold-start category and it is crucial to the development and even survival of a company. Existing works on user cold-start recommendation either require additional user efforts, e.g. setting up an interview process, or make use of side information [10] such as user demographics, locations, social relations, etc. However, users may not be willing to take the interview and side information on cold-start users is usually not available. Therefore, we consider a pure cold-start scenario where neither interaction nor side information is available and no user effort is required. Studying this setting is also important for the initialization of other cold-start solutions, such as initializing the first few questions of an interview.
Recommending cold-start items is a long-standing and fundamental challenge in recommender systems. Without any historical interaction on cold-start items, CF scheme fails to use collaborative signals to infer user preference on these items. To solve this problem, extensive studies have been conducted to incorporate side information into the CF scheme. Specifically, they employ modern neural network techniques (e.g., dropout, consistency constraint) to discover and exploit the coalition effect of content features and collaborative representations. However, we argue that these works less explore the mutual dependencies between content features and collaborative representations and lack sufficient theoretical supports, thus resulting in unsatisfactory performance. In this work, we reformulate the cold-start item representation learning from an information-theoretic standpoint. It aims to maximize the mutual dependencies between item content and collaborative signals. Specifically, the representation learning is theoretically lower-bounded by the integration of two terms: mutual information between collaborative embeddings of users and items, and mutual information between collaborative embeddings and feature representations of items. To model such a learning process, we devise a new objective function founded upon contrastive learning and develop a simple yet effective Contrastive Learning-based Cold-start Recommendation framework(CLCRec). In particular, CLCRec consists of three components: contrastive pair organization, contrastive embedding, and contrastive optimization modules. It allows us to preserve collaborative signals in the content representations for both warm and cold-start items. Through extensive experiments on four publicly accessible datasets, we observe that CLCRec achieves significant improvements over state-of-the-art approaches in both warm- and cold-start scenarios.
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