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Register a new userGraph-based Multilingual Product Retrieval in E-commerce Search
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Added by
Hanqing Lu Mr
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Nowadays, with many e-commerce platforms conducting global business, e-commerce search systems are required to handle product retrieval under multilingual scenarios. Moreover, comparing with maintaining per-country specific e-commerce search systems, having a universal system across countries can further reduce the operational and computational costs, and facilitate business expansion to new countries. In this paper, we introduce a universal end-to-end multilingual retrieval system, and discuss our learnings and technical details when training and deploying the system to serve billion-scale product retrieval for e-commerce search. In particular, we propose a multilingual graph attention based retrieval network by leveraging recent advances in transformer-based multilingual language models and graph neural network architectures to capture the interactions between search queries and items in e-commerce search. Offline experiments on five countries data show that our algorithm outperforms the state-of-the-art baselines by 35% recall and 25% mAP on average. Moreover, the proposed model shows significant increase of conversion/revenue in online A/B experiments and has been deployed in production for multiple countries.
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Showing items that do not match search query intent degrades customer experience in e-commerce. These mismatches result from counterfactual biases of the ranking algorithms toward noisy behavioral signals such as clicks and purchases in the search logs. Mitigating the problem requires a large labeled dataset, which is expensive and time-consuming to obtain. In this paper, we develop a deep, end-to-end model that learns to effectively classify mismatches and to generate hard mismatched examples to improve the classifier. We train the model end-to-end by introducing a latent variable into the cross-entropy loss that alternates between using the real and generated samples. This not only makes the classifier more robust but also boosts the overall ranking performance. Our model achieves a relative gain compared to baselines by over 26% in F-score, and over 17% in Area Under PR curve. On live search traffic, our model gains significant improvement in multiple countries.
With the rapid growth of e-Commerce, online product search has emerged as a popular and effective paradigm for customers to find desired products and engage in online shopping. However, there is still a big gap between the products that customers really desire to purchase and relevance of products that are suggested in response to a query from the customer. In this paper, we propose a robust way of predicting relevance scores given a search query and a product, using techniques involving machine learning, natural language processing and information retrieval. We compare conventional information retrieval models such as BM25 and Indri with deep learning models such as word2vec, sentence2vec and paragraph2vec. We share some of our insights and findings from our experiments.
In this paper, we propose a new product knowledge graph (PKG) embedding approach for learning the intrinsic product relations as product knowledge for e-commerce. We define the key entities and summarize the pivotal product relations that are critical for general e-commerce applications including marketing, advertisement, search ranking and recommendation. We first provide a comprehensive comparison between PKG and ordinary knowledge graph (KG) and then illustrate why KG embedding methods are not suitable for PKG learning. We construct a self-attention-enhanced distributed representation learning model for learning PKG embeddings from raw customer activity data in an end-to-end fashion. We design an effective multi-task learning schema to fully leverage the multi-modal e-commerce data. The Poincare embedding is also employed to handle complex entity structures. We use a real-world dataset from grocery.walmart.com to evaluate the performances on knowledge completion, search ranking and recommendation. The proposed approach compares favourably to baselines in knowledge completion and downstream tasks.
Graph convolution networks (GCN), which recently becomes new state-of-the-art method for graph node classification, recommendation and other applications, has not been successfully applied to industrial-scale search engine yet. In this proposal, we introduce our approach, namely SearchGCN, for embedding-based candidate retrieval in one of the largest e-commerce search engine in the world. Empirical studies demonstrate that SearchGCN learns better embedding representations than existing methods, especially for long tail queries and items. Thus, SearchGCN has been deployed into JD.coms search production since July 2020.
Product summarization aims to automatically generate product descriptions, which is of great commercial potential. Considering the customer preferences on different product aspects, it would benefit from generating aspect-oriented customized summaries. However, conventional systems typically focus on providing general product summaries, which may miss the opportunity to match products with customer interests. To address the problem, we propose CUSTOM, aspect-oriented product summarization for e-commerce, which generates diverse and controllable summaries towards different product aspects. To support the study of CUSTOM and further this line of research, we construct two Chinese datasets, i.e., SMARTPHONE and COMPUTER, including 76,279 / 49,280 short summaries for 12,118 / 11,497 real-world commercial products, respectively. Furthermore, we introduce EXT, an extraction-enhanced generation framework for CUSTOM, where two famous sequence-to-sequence models are implemented in this paper. We conduct extensive experiments on the two proposed datasets for CUSTOM and show results of two famous baseline models and EXT, which indicates that EXT can generate diverse, high-quality, and consistent summaries.
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