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Register a new userGenetic Meta-Structure Search for Recommendation on Heterogeneous Information Network
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Added by
Zhenyu Han
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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In the past decade, the heterogeneous information network (HIN) has become an important methodology for modern recommender systems. To fully leverage its power, manually designed network templates, i.e., meta-structures, are introduced to filter out semantic-aware information. The hand-crafted meta-structure rely on intense expert knowledge, which is both laborious and data-dependent. On the other hand, the number of meta-structures grows exponentially with its size and the number of node types, which prohibits brute-force search. To address these challenges, we propose Genetic Meta-Structure Search (GEMS) to automatically optimize meta-structure designs for recommendation on HINs. Specifically, GEMS adopts a parallel genetic algorithm to search meaningful meta-structures for recommendation, and designs dedicated rules and a meta-structure predictor to efficiently explore the search space. Finally, we propose an attention based multi-view graph convolutional network module to dynamically fuse information from different meta-structures. Extensive experiments on three real-world datasets suggest the effectiveness of GEMS, which consistently outperforms all baseline methods in HIN recommendation. Compared with simplified GEMS which utilizes hand-crafted meta-paths, GEMS achieves over $6%$ performance gain on most evaluation metrics. More importantly, we conduct an in-depth analysis on the identified meta-structures, which sheds light on the HIN based recommender system design.
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Heterogeneous information network (HIN) is widely applied to recommendation systems due to its capability of modeling various auxiliary information with meta-path. However, existing HIN-based recommendation models usually fuse the information from various meta-paths by simple weighted sum or concatenation, which limits the improvement of performance because it lacks the capability of interest compositions among meta-paths. In this article, we propose a HIN-based Interest Composition model for Recommendation (HicRec). Specially, the representations of users and items are learnt with graph neural network on both graph structure and features in each meta-path, and a parameter sharing mechanism is utilized here to ensure the representations of users and items are in the same latent space. Then, users interest on each item from each pair of related meta-paths is calculated by a combination of the representations of users and items. The composed interests of users are obtained by a composition of them from both intra- and inter-meta-paths for recommendation. Extensive experiments are conducted on three real-world datasets and the results demonstrate the outperformance of our proposed HicRec against the baselines.
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Cold-start problems are long-standing challenges for practical recommendations. Most existing recommendation algorithms rely on extensive observed data and are brittle to recommendation scenarios with few interactions. This paper addresses such problems using few-shot learning and meta learning. Our approach is based on the insight that having a good generalization from a few examples relies on both a generic model initialization and an effective strategy for adapting this model to newly arising tasks. To accomplish this, we combine the scenario-specific learning with a model-agnostic sequential meta-learning and unify them into an integrated end-to-end framework, namely Scenario-specific Sequential Meta learner (or s^2 meta). By doing so, our meta-learner produces a generic initial model through aggregating contextual information from a variety of prediction tasks while effectively adapting to specific tasks by leveraging learning-to-learn knowledge. Extensive experiments on various real-world datasets demonstrate that our proposed model can achieve significant gains over the state-of-the-arts for cold-start problems in online recommendation. Deployment is at the Guess You Like session, the front page of the Mobile Taobao.
A common challenge for most current recommender systems is the cold-start problem. Due to the lack of user-item interactions, the fine-tuned recommender systems are unable to handle situations with new users or new items. Recently, some works introduce the meta-optimization idea into the recommendation scenarios, i.e. predicting the user preference by only a few of past interacted items. The core idea is learning a global sharing initialization parameter for all users and then learning the local parameters for each user separately. However, most meta-learning based recommendation approaches adopt model-agnostic meta-learning for parameter initialization, where the global sharing parameter may lead the model into local optima for some users. In this paper, we design two memory matrices that can store task-specific memories and feature-specific memories. Specifically, the feature-specific memories are used to guide the model with personalized parameter initialization, while the task-specific memories are used to guide the model fast predicting the user preference. And we adopt a meta-optimization approach for optimizing the proposed method. We test the model on two widely used recommendation datasets and consider four cold-start situations. The experimental results show the effectiveness of the proposed methods.
Result relevance prediction is an essential task of e-commerce search engines to boost the utility of search engines and ensure smooth user experience. The last few years eyewitnessed a flurry of research on the use of Transformer-style models and deep text-match models to improve relevance. However, these two types of models ignored the inherent bipartite network structures that are ubiquitous in e-commerce search logs, making these models ineffective. We propose in this paper a novel Second-order Relevance, which is fundamentally different from the previous First-order Relevance, to improve result relevance prediction. We design, for the first time, an end-to-end First-and-Second-order Relevance prediction model for e-commerce item relevance. The model is augmented by the neighborhood structures of bipartite networks that are built using the information of user behavioral feedback, including clicks and purchases. To ensure that edges accurately encode relevance information, we introduce external knowledge generated from BERT to refine the network of user behaviors. This allows the new model to integrate information from neighboring items and queries, which are highly relevant to the focus query-item pair under consideration. Results of offline experiments showed that the new model significantly improved the prediction accuracy in terms of human relevance judgment. An ablation study showed that the First-and-Second-order model gained a 4.3% average gain over the First-order model. Results of an online A/B test revealed that the new model derived more commercial benefits compared to the base model.
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