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Network experimentation at scale

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 Added by Brian Karrer
 Publication date 2020
and research's language is English




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We describe our framework, deployed at Facebook, that accounts for interference between experimental units through cluster-randomized experiments. We document this system, including the design and estimation procedures, and detail insights we have gained from the many experiments that have used this system at scale. We introduce a cluster-based regression adjustment that substantially improves precision for estimating global treatment effects as well as testing for interference as part of our estimation procedure. With this regression adjustment, we find that imbalanced clusters can better account for interference than balanced clusters without sacrificing accuracy. In addition, we show how logging exposure to a treatment can be used for additional variance reduction. Interference is a widely acknowledged issue with online field experiments, yet there is less evidence from real-world experiments demonstrating interference in online settings. We fill this gap by describing two case studies that capture significant network effects and highlight the value of this experimentation framework.



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When the Stable Unit Treatment Value Assumption (SUTVA) is violated and there is interference among units, there is not a uniquely defined Average Treatment Effect (ATE), and alternative estimands may be of interest, among them average unit-level differences in outcomes under different homogeneous treatment policies. We term this target the Homogeneous Assignment Average Treatment Effect (HAATE). We consider approaches to experimental design with multiple treatment conditions under partial interference and, given the estimand of interest, we show that difference-in-means estimators may perform better than correctly specified regression models in finite samples on root mean squared error (RMSE). With errors correlated at the cluster level, we demonstrate that two-stage randomization procedures with intra-cluster correlation of treatment strictly between zero and one may dominate one-stage randomization designs on the same metric. Simulations demonstrate performance of this approach; an application to online experiments at Facebook is discussed.
Recently, Broido & Clauset (2019) mentioned that (strict) Scale-Free networks were rare, in real life. This might be related to the statement of Stumpf, Wiuf & May (2005), that sub-networks of scale-free networks are not scale-free. In the later, those sub-networks are asymptotically scale-free, but one should not forget about second-order deviation (possibly also third order actually). In this article, we introduce a concept of extended scale-free network, inspired by the extended Pareto distribution, that actually is maybe more realistic to describe real network than the strict scale free property. This property is consistent with Stumpf, Wiuf & May (2005): sub-network of scale-free larger networks are not strictly scale-free, but extended scale-free.
124 - C. H. Bryan Liu 2019
Experimentation and Measurement (E&M) capabilities allow organizations to accurately assess the impact of new propositions and to experiment with many variants of existing products. However, until now, the question of measuring the measurer, or valuing the contribution of an E&M capability to organizational success has not been addressed. We tackle this problem by analyzing how, by decreasing estimation uncertainty, E&M platforms allow for better prioritization. We quantify this benefit in terms of expected relative improvement in the performance of all new propositions and provide guidance for how much an E&M capability is worth and when organizations should invest in one.
The practice of scientific research is often thought of as individuals and small teams striving for disciplinary advances. Yet as a whole, this endeavor more closely resembles a complex system of natural computation, in which information is obtained, generated, and disseminated more effectively than would be possible by individuals acting in isolation. Currently, the structure of this integrated and innovative landscape of scientific ideas is not well understood. Here we use tools from network science to map the landscape of interconnected research topics covered in the multidisciplinary journal PNAS since 2000. We construct networks in which nodes represent topics of study and edges give the degree to which topics occur in the same papers. The network displays small-world architecture, with dense connectivity within scientific clusters and sparse connectivity between clusters. Notably, clusters tend not to align with assigned article classifications, but instead contain topics from various disciplines. Using a temporal graph, we find that small-worldness has increased over time, suggesting growing efficiency and integration of ideas. Finally, we define a novel measure of interdisciplinarity, which is positively associated with PNASs impact factor. Broadly, this work suggests that complex and dynamic patterns of knowledge emerge from scientific research, and that structures reflecting intellectual integration may be beneficial for obtaining scientific insight.
A rich literature has explored the modeling of homophily and other forms of nonuniform mixing associated with individual-level covariates within the exponential family random graph (ERGM) framework. Such differential mixing does not fully explain phenomena such as stigma, however, which involve the active maintenance of social boundaries by ostracism of persons with out-group ties. Here, we introduce a new statistic that allows for such effects to be captured, making it possible to probe for the potential presence of boundary maintenance above and beyond simple differences in nomination rates. We demonstrate this statistic in the context of gender segregation in a school classroom.
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